Hud and Shayla Horrocks run Bud’s Saw Service in Cottonwood, Idaho, building a loyal local customer base through family-driven, honest, and expert service. Their success comes from understanding regional needs, prioritizing transparency, and balancing work with life to stay passionate and engaged.

Andy Witcher grew Hoffpauir Polaris in Texas from a two-person shop to a 150-unit-per-month dealership by selling at invoice, focusing on accessories, and supporting local nonprofits. His success stems from prioritizing community, family, and customer experience over traditional sales tactics.

Stepping away from the dealership and gathering with other operators became one of the most transformational experiences in the author’s career. Joining a 20 Group opened the door to real connection, shared insight, and seeing new possibilities through other dealers’ perspectives. DealerHero 20 Groups and Herohub20 now create those same defining, growth-driving moments—virtually and in person—for today’s operators.

General Managers today are overwhelmed not because they lack effort, but because dealerships rely on outdated leadership structures that create nonstop firefighting and chaos. This article outlines three shifts — building systems, focusing on lead measures, and developing four core managers — that restore clarity, reduce burnout, and help GMs lead with confidence again. With the right structure, burnout is replaced by momentum and control.

Jada Curry has built North Bend Powersports in Oregon into a community-focused dealership by prioritizing relationships and customer experiences over high-pressure sales.

Dealerships can no longer rely on end-of-month reports and reactive leadership — today’s fast-moving market demands real-time clarity and daily accountability. Top-performing stores are shifting to simple systems that give managers autonomy, GMs visibility, and everyone the ability to adjust quickly. The dealerships that create structure, streamline decisions, and empower their teams will be the ones that grow with confidence in the years ahead.

Daniel Gregg has grown Concord Powersports in Ohio into a family-centered dealership by focusing on personalized service and understanding how vehicles fit customers’ lives.

Reed Laylock of Offroad Powersports & Accessories has turned his lifelong passion for powersports into a successful dealership, growing a three-person operation into a 14-member team by prioritizing customer satisfaction. He balances family life with business, embraces industry-specific learning, and focuses on selling experiences, not just machines.

The Parts & Service to Unit Sales Ratio shows how well your dealership turns first-time buyers into long-term customers. By comparing total parts and service transactions to the number of units sold, you can quickly see whether people keep coming back after the sale. Watching this ratio over time helps you spot trends, identify gaps in your after-sales engagement, and adjust your strategy to strengthen loyalty and increase fixed ops profitability.

This article explores how robotics and AI are revolutionizing dealership fixed operations—boosting efficiency, accuracy, and profitability across every department. From autonomous parts bots and AI-driven coaching to intelligent inventory systems, these innovations are transforming how teams work and make decisions. The dealerships that embrace them early will gain a decisive competitive edge in 2026 and beyond.

JD Burton has transformed Basecamp Billings Powersports in Montana by prioritizing genuine relationships and a “Mom and Pop” approach over pure sales volume. His leadership focuses on customer-first service, positive culture, and hiring instincts that build long-term loyalty and community connections.

Herohub20 is a next-generation 20 Group designed for modern dealership leaders who want action, accountability, and measurable growth. It replaces traditional, stagnant meetings with dynamic in-person and virtual sessions that focus on execution, leadership, and profit-driven strategy. With data made simple and insights built for real results, Herohub20 helps dealers lead smarter, move faster, and stay ahead of the market.

When one dealership’s profits dropped despite rising sales, the leadership team turned to KPI benchmarks to uncover the real issue — declining efficiency and misplaced focus. By tracking metrics like Gross Profit per Hour Worked and adjusting staffing, inventory, and display space, they reversed a potential $100,000 loss and improved profitability in just two months. The takeaway: growth only matters when it’s efficient and measurable.

Dutchess Recreational Vehicles in Poughkeepsie thrives under Jim Erickson’s leadership, blending corporate-level systems with small-town, family-driven care. The dealership stands out for its reputation-first approach, going above and beyond for customers while fostering engaged employees and authentic community connections.

Many dealers assume adding more OEM lines means more sales and higher profits — but data shows it often does the opposite. One dealership learned this firsthand when adding a new brand increased sales but cut net profit by over 70%, revealing that complexity, not performance, was the issue. The takeaway: growth only drives profit when it’s strategic — focus on efficiency, core brands, and measurable ROI before expanding.

Jeff Schmitt Lawn & Motorsports in Beaver Creek, Ohio, has grown into a 12-brand dealership by focusing on relationships over sales tactics. Sales Manager Ryan Moore drives success through trust-building, hands-on employee training, and a positive culture that keeps both staff and customers loyal.

The Motorcycle Industry Council’s Journey to Rider framework helps dealerships transform from sales floors into true community hubs for riders. By guiding customers through four stages—Inspire, Explore, Engage, and Integrate—dealerships can mentor new and returning riders, build confidence, and create lasting loyalty. Join the upcoming DealerHero webinar, “Where Riders Begin,” to learn how to apply this approach and turn first rides into lifelong relationships.

When a key employee leaves, dealerships can face major revenue loss — but the strongest operators avoid that risk by always building their bench. In this article, Jared Burt outlines how to stay ahead through proactive planning, internal promotion, and continuous recruiting. By investing in training and always keeping a “next up” mindset, dealerships can protect their revenue and strengthen their long-term success.

Lexa Frasier’s accidental start at Apple State Polaris grew into a controller role thanks to owners who invested in her potential. The dealership stands out by valuing work-life balance and genuine relationships over long hours and burnout.

When a key dealership employee leaves, revenue takes an immediate hit — which is why every dealership needs a clear “next up” plan. Whether promoting from within, hiring for experience, or training for attitude, the goal is to stay ready before turnover strikes. Herohub’s New Employee Fundamentals Course helps new hires ramp up fast, ensuring your team is always prepared to fill critical roles and keep profits steady.

How one dealership’s humbling moment inspired a new way to lead Service Departments.

After nearly three decades running a successful Idaho powersports dealership, Jared Burt founded Herohub to solve the industry’s biggest training and efficiency challenges. Through innovations like the Virtual Sales Coach powered by DealerAI and DealerHero Bootcamps, he’s combining AI-driven learning with real-world coaching to help dealerships strengthen teams, drive revenue, and stay rooted in authentic customer connection.

Raffle’s Engine Service in Coldwater, Ohio, grew from a $100,000 lawn and garden shop into a $7 million Polaris dealership under Walter Raffel’s leadership. Its 72-year success is built on customer loyalty, adaptability, and Walter’s belief that true passion is essential in the business.

Every dealership claims to have the “best deals” — but when everyone says the same thing, customers only see price. The DealerOps Tune-Up Bootcamp helps you stand out by defining your unique value story, aligning your team, and turning your dealership into a brand customers believe in — not just buy from.

Relying only on OEM promo rates from Sheffield or FreedomRoad can leave serious money on the table. Smart dealers balance promotional financing with indirect lending and structured down payments—boosting approvals, margins, and long-term F&I success.

In automotive, prepaid maintenance (PPM) programs have been used for years to lock in customer retention, boost F&I product penetration, and deliver strong front- and back-end profitability. For powersports and motorcycle dealerships, the opportunity is even greater. Seasonal usage patterns, high-margin service work, and strong accessory attachment rates mean PPM can become a critical engine for customer lifetime value.

Amy Benner grew up in the dealership world and has spent the last 18 years helping lead Central Maine Powersports in Lewiston. The dealership thrives by combining its ideal location with a culture of personal service, community, and authentic relationships that keep both customers and employees connected long-term.

When business slows, don’t hibernate — lead like a polar bear: stay sharp, stay visible, and turn the slow season into your next surge.

Motorcycles and dealer 20 Groups have evolved side by side, giving powersports dealers the benchmarks and accountability needed to grow “faster, further, better.” Today, DealerHero 20 Groups offers a virtual-first model that simplifies performance, focusing dealers on the KPIs that truly drive success.

OEMs push hype-driven orders with lofty growth goals, but the smartest dealers cut through the noise with data-driven buying strategies. By using open-to-buy analytics instead of emotion, dealers align inventory with real demand—and win the long game.

Running a dealership today isn’t simple. You’re asked to balance profitability, efficiency, and customer experience across sales, service, and parts—while also leading your team through daily challenges. The Mini Bootcamp, available at no cost for a limited time, was built to help.

Bob’s Cycle Repair in western Ohio grew from a garage startup in 1982 into a multigenerational dealership known for its steady growth, hands-on experience, and family-driven approach. Its success comes from authenticity, shared riding expertise, and a passion for serving customers.

AI is raising the bar for customer service, and if businesses don’t act, their employees will fall behind. How can you train your employees to improve their skills? Introducing the Virtual Sales Coach powered by DealerAI.

Goldenspike Powersports in Ashton, Idaho, led by GM Trent Bee, has become a regional hub for outdoor adventure and community involvement, thanks to its prime location near Yellowstone. The dealership blends expert product knowledge with a passion for the outdoors, supporting local events and helping customers create lasting memories.

Thad Eveland, owner of The Toy Store dealership in southern Ohio, transformed from a hesitant salesman into a confident dealership leader by focusing on product knowledge, customer relationships, and family-driven motivation.

Craig Stokerbrand turned Kearney Power Sports into a thriving dealership by focusing on integrity, mentorship, and community. Though not originally passionate about powersports, he built a unique business that develops people as much as it sells vehicles.

Vincent Yamaura has led Midwest Powersports in Milbank, South Dakota, for 18 years, attracting customers from far beyond the area. What makes them special? Read all about it.

Many powersports dealerships lose sales when customers are declined by prime lenders, but up to 30% of those deals could be approved through secondary lending. With prime financing now often requiring credit scores above 680, a large share of younger buyers fall into the gap. Secondary lending helps capture these sales by working with non-prime but creditworthy customers, boosting F&I revenue and building long-term loyalty.

Mike Holland turned Big Country Powersports into a growth-focused dealership by expanding during COVID-19, prioritizing customer experience over pressure, and investing in his team. With a multi-brand lineup, nationwide e-commerce reach, and strong community ties, he’s built a model for sustainable success in the evolving powersports market.

A profitable service department balances four labor pricing levers: technician pay, retail rate, flat rate escalator, and menu pricing. Together, they attract talent, align with market position, reflect real-world conditions, and stay competitive on shopped services, driving customer loyalty, strong margins, and long-term dealership success.

Google Reviews shape dealership reputations, with most customers checking ratings before visiting. While negative reviews sting, they reveal process gaps and training needs. Coaching turns knowledge into action, ensuring consistent execution. Rexburg Motorsports proves the impact—despite past 1-stars, strong training and coaching now drive exceptional service and hundreds of 5-star reviews.

At 25, Jared Burt became GM and part-owner of Rexburg Motorsports, learning through long hours, financial sacrifice, and mentorship. Fueled by passion, he immersed himself in business literature and industry insights. Now, through Herohub, he applies those lessons to reimagine OEM and dealer education—always choosing bold, customer-focused paths over following the herd.

Forward-thinking OEMs are shifting from oversight to enablement—treating dealers as brand ambassadors, not just outlets. With tools like unified sales platforms, AI coaching, and data-driven frameworks like the Herohub 3A Index, brands can build dealer mindshare, improve showroom execution, and drive lasting customer loyalty through stronger frontline engagement and collaboration.

With 40% of dealership sales staff turning over in 2024, daily training is no longer optional—it’s essential. Short, consistent sessions improve onboarding, performance, and retention. Dealers who prioritize training build stronger teams, boost customer experience, and protect profitability. DealerAI offers a simple, effective way to keep your sales floor sharp.

A write-down reserve is a powerful tool for protecting gross and managing aging inventory in the used unit department. By proactively adjusting overvalued units and funding a reserve from new sales, dealerships can price to market, clean up their books, and move inventory faster—turning mistakes into smart, controlled decisions.

Brian Kane’s journey from teenage parts clerk to powersports training leader spans decades of industry impact. With deep experience in dealership operations, acquisitions, and staff development, he’s helped shape the careers of many. Today, through DealerHero Bootcamps, Brian continues to elevate the industry with practical training and unwavering dedication.

RJ Powersports in Ottumwa, Iowa, is more than a dealership—it’s a community cornerstone. Serving both farmers and recreational riders, they prioritize exceptional customer service and strong local involvement. From Halloween events to motorsports sponsorships, RJ Powersports blends passion and purpose to support and connect with the people of Ottumwa.

Maggie’s journey into powersports began unexpectedly when she left IT to help run a motorcycle shop with her husband. Learning by doing, she grew the business into a top independent dealership. Now a successful consultant, Maggie empowers dealers to optimize Fixed Ops—and lives the lifestyle daily on her 9-acre farm.

Wind River Power Sports in Lander, Wyoming, is a small, community-rooted dealership built on honesty, relationships, and personalized service. With just three employees, they focus on helping customers find the right fit without pressure. Their success comes from dedication, deep local ties, and a genuine passion for riding and service.

At the MIC DC Fly-In, Jared Burt stepped into the heart of Washington, D.C., to advocate for the powersports industry. From public land access to tariffs and trail funding, his experience highlights why dealer voices matter.

Stevens Sports Center began as a gas station in 1967 and has grown into a two-location powersports dealership known for year-round fun. With a strong team, deep community ties, and a motto of “How do you spell fun? S-T-E-V-E-N-S,” the business thrives on service, adaptability, and customer connection.

Northwood Harley-Davidson, owned by Dave Wagner, thrives year-round in Wisconsin’s winter-loving community. Known for its strong HOG presence and seasonal events like the Fall Ride for Snowmobiles, the dealership blends powersports passion with small-town warmth—offering not just bikes, but a welcoming hub for outdoor enthusiasts and loyal local riders.

Rice Lake Harley-Davidson has served rural Wisconsin since 2000, led by longtime GM Scooter. Known for its welcoming, community-first vibe, the dealership hosts events like the “Chicken Feed” and supports a strong local HOG chapter. With deep roots and outdoor spirit, it’s more than a dealership—it’s a hometown gathering place.

Taylor Toussaint, a lifelong rider and pro racer, leads Mt Holly Motorsports in Vincentown, NJ—a dealership that’s become a true community hub. With events, loyal customer engagement, and a welcoming atmosphere, they offer more than bikes—they offer belonging. For Taylor, it’s all about keeping the spirit of riding alive.

Lee’s Honda Kawasaki has been a Redding, California, staple since 1967, known for its top brands, strong service, and rider-first community. Led by General Manager Zach, the dealership blends product expertise with a laid-back, family atmosphere—making it not just a place to buy, but a hub for local riding culture.

AI is raising customer expectations, not replacing human roles. As AI handles routine tasks and mimics empathy, employees must focus on deepening real human connections. Businesses that pair AI’s efficiency with emotionally intelligent, well-trained teams will lead. The future belongs to those who invest in the human edge AI can’t replicate.

Justin Smith, General Manager of Lejeune Motorsports in Jacksonville, NC, left law enforcement in 2016 to pursue his passion for powersports. With deep ties to the local military community and hands-on riding experience, Justin brings authenticity, mentorship, and fulfillment to a dealership that’s been serving riders since the 1950s.

Trumbauer’s Motor Sports in Quakertown, PA, stands out for its honesty, community focus, and no-nonsense approach. Led by GM Alex, who rose through the ranks after a life-changing accident, the dealership champions transparency, supports youth racing and tech education, and is preparing for a major expansion to serve even more riders.

Jason Zwiefelhofer, Vice President of Airtec Sports, has helped grow the dealership into a trusted, multi-location brand across Wisconsin. With two decades of experience, Jason values long-term relationships, community involvement, and low-pressure service. Airtec stands out by delivering fun, quality powersports experiences that make life more enjoyable for their customers.

Leisure Life Sports in Omaha, Nebraska, has been family-owned since 1987. General Manager Bob Smith brings 36 years of hands-on experience, using demo units to stay connected to the ride. Known for community events, safety education, and local adventures, the dealership offers a personalized, family-driven approach to powersports exploration.

Rocky Mountain Cycle Plaza in Colorado Springs has been a powersports staple for over 50 years. Known for building lasting customer relationships, the dealership thrives on repeat business and community ties. Sales Manager Michael emphasizes the joy of helping families create lasting memories through riding, making every visit more than a transaction.

Founded in 1973 by Don Basinger Jr., D&J Cycle Center in Clayton, NC, grew from a carport repair hobby into the state’s oldest Polaris dealership. Now led by son Grey, the family business thrives on community ties, lasting customer relationships, and a passion for powersports rooted in decades of dedication.

Adrenalin Powersports in Griffin, Georgia, transitioned from tractors to Polaris powersports in 2004, growing into a Polaris 5-Star Dealer. Privately owned and community-focused, the dealership prioritizes relationships, personalized service, and workplace culture. With deep local ties and a commitment to quality, it continues to thrive through adaptability and customer care.

Olsen’s Outdoor Power in Atlantic, Iowa, has grown from a small auto repair shop into a trusted powersports dealership since adding Polaris in 2002. With strong community ties, a loyal team, and ideal riding terrain nearby, the dealership blends service, experience, and local pride to fuel outdoor adventure.

Lockard’s Inc. in Sutton, West Virginia, has evolved from an 1840s equipment dealership to a trusted powersports destination. Now led by 8th-generation owner Chad Lockard, the business blends deep roots with modern upgrades. Surrounded by trails and open land, it offers riders authentic adventure and generations of dependable service.

Ranchland Tractor & ATV in Saucier, Mississippi, has grown with its community since 2011, offering tractors and powersports with a focus on comfort and safety. Led by Buford Wingate, the dealership blends rural roots with customer care, providing test rides, safety training, and a no-pressure experience for every buyer.

Wichita Tractor, a family-run business since 1971, blends agricultural expertise with powersports passion. Managed by Jesse McCullough, the dealership thrives on personalized service, community ties, and a love for machinery. Despite industry shifts, their small team remains focused on customer care—earning them a top-three Polaris dealer spot in Kansas.

Anne Schwindt, Dealer Principal at Pikes Peak Polaris in Colorado, grew up in the family dealership and now leads it with a deep connection to community and outdoor adventure. Focused exclusively on Polaris for over 20 years, the team combines passion, service, and local support to fuel rider experiences year-round.

Mike Southern, General Manager of Mt Airy Yamaha Suzuki in North Carolina, found his calling in powersports through chance and community ties. His leadership blends hard work, humor, and deep local involvement—from sponsoring youth sports to building a supportive team—making the dealership a valued part of the Mount Airy community.

United Cycle of Summersville, West Virginia, is a community-focused powersports dealership with over 40 years of history. Led by General Manager Dave Sizemore, the store blends faith-driven leadership, exceptional service, and a welcoming culture. From humble beginnings to multiline success, United Cycle thrives on passion, purpose, and deep local engagement.

Jimmy Jones Polaris in Orangeburg, South Carolina, is a five-star dealership built in 2016 by Jimmy Jones, blending auto-industry experience with powersports passion. Known for its diverse inventory, community engagement, and laid-back, family-friendly vibe, the dealership delivers exceptional service while fostering joy, adventure, and genuine connections with customers and riders alike.

Maximum Powersports in Peru, Indiana, has spent over 15 years building lasting customer relationships and a strong community presence. Co-owner Ryan credits their dedicated team and local focus for their success. Through customer events and personalized service, the dealership fosters loyalty, proving that people—not just products—drive long-term growth.

ATV Zone in Roseland, Louisiana, began in a shipping container in 1999 and has grown into a 50,000-square-foot dealership. General Manager Russ Thompson’s racing roots led him to the business, which thrives today on customer service, family culture, and a passion for powersports that spans generations and draws customers from 200 miles away.

Polaris Can-Am Honda World in Mesquite, Nevada, is a thriving, family-owned dealership led by Tiffany and Josh Wilson and her parents, Ron and Linda Perry. Rooted in Ron’s decades-long powersports legacy, the business reflects generations of dedication, resilience, and customer care—values now being passed to a third generation.

Performance Powersports in Houma, Louisiana, has served riders for over 18 years with top brands, expert service, and a community-first mindset. Co-owners John Soileau and Harvey Sharp III rebuilt after Hurricane Ida, emerging stronger. Their team focuses on customer relationships, local impact, and delivering a standout experience for every rider.

Marshall Powersports in Dry Ridge, Kentucky, stands out as a family-driven, off-road-focused dealership rooted in community and customer care. Led by GM Summer Cain, the team prioritizes meaningful relationships, quality service, and local involvement—proving that trust, personal attention, and community engagement can drive both loyalty and long-term business success.

Scott Adams grew up in the powersports world, learning every part of the business before earning his role as GM at Cal Coast Motorsports. Today, Cal Coast is a Ventura staple, known for loyal staff, top brands, and strong community ties—proving that people-first values build lasting success.

Tommy’s Motorsports in Crossville, Tennessee, blends family values, expert service, and deep community roots. Founded in 1972, the dealership is now led by Jeremiah Thompson and GM Jeff Lewis, who continue its legacy of trust, customer-first care, and local involvement—making it a beloved cornerstone of the powersports community.

Helena Cycle Center, led by Justin and Janessa Barrell, blends family values with a passion for powersports. Since taking over in Helena, Montana, they’ve transformed the dealership through community outreach, customer education, and a strong team culture—building not just a business, but a vibrant motorsports community rooted in connection and adventure.

In Marinette, Wisconsin, Cozzy’s by Koehne is a standout Polaris dealership known for deep expertise, community commitment, and exceptional customer care. Led by longtime GM Mike “Chumly” Pairon, the dealership combines small-town values with top-tier performance, ranking in the top 5% nationally—all while staying true to its local roots.

Okefenokee Cycle Center, founded in 2005 by Jason in Waycross, Georgia, is a family-run Polaris dealership known for personal service, community support, and strong customer relationships. Recognized as a 5-star NorthStar Dealer, it prioritizes quality over expansion, with a hands-on approach that makes every customer feel like family.

Lewistown Honda Polaris Kawasaki has been a community cornerstone in central Montana since 1962. Family-run and deeply rooted in small-town values, the dealership blends decades of powersports expertise with a strong commitment to customer care, employee loyalty, and local giving—proving slow, steady growth and community focus are keys to lasting success.

Duffer’s Repair & Supply has served Bern for nearly 30 years as a trusted Polaris dealership and repair shop. Known for its family-first service, deep Polaris expertise, and humble community support, Duffer’s stands as a cornerstone of small-town values—where customers are treated like family and service goes beyond the sale.

Cowboy Powersports in Beaumont, TX, has been a powersports hub since 2004, offering a massive 65,000 sq. ft. showroom with top brands like Honda®, Polaris®, and Yamaha. Known for expert service, passionate staff, and strong community ties, it’s the go-to destination for powersports enthusiasts in Southeast Texas.

Clive Power Equipment, a trusted dealership in Clive, Iowa since 1984, has grown under family ownership into one of the state’s largest independent power equipment dealers. Known for its customer-first approach, strong team culture, and deep community involvement, the business blends service excellence with a commitment to long-term local impact.

Founded in 1987, Idaho Water Sports has grown from a small bike shop into a premier dealer for boats, water, and snow sports gear. With locations in Burley, Nampa, and Idaho Falls, it offers top brands, expert service, and community events—making it a trusted hub for outdoor adventure enthusiasts.

Since 1954, Marshall Power Equipment has served its Ohio communities with integrity, top-quality outdoor equipment, and exceptional customer service. With two tailored locations in Lyndhurst and Chesterland, this family-owned dealership emphasizes lasting relationships, community support, and a commitment to helping customers find the right solutions for their unique needs.

County Sports in Caribou, Maine, began as a welding shop in the 1950s and became the state’s first Polaris dealer in 1959. Now led by Myron Hale, the dealership is known for innovation, engineering excellence, and community ties—earning awards, high CSI scores, and a loyal customer base over its decades-long legacy.

Al’s the Chainsaw King has been a trusted, family-owned dealership in Utah for 50 years, known for top-tier brands like Exmark and Walker. Beyond equipment, it’s built on community, integrity, and generosity—led by Stirling, whose care for employees and dedication to service have made Al’s a true local institution.

Sohars All Season Mower Service, founded in 1980 in a North Royalton garage, has grown into a 25,000-square-foot, award-winning dealership. Family-run and community-focused, Sohars blends tradition with innovation, offering top-tier outdoor equipment and service. Their customer-first approach and skilled team continue to drive success nearly 45 years later.

Bobby J’s Yamaha in Albuquerque, New Mexico, is the oldest Yamaha dealership in the U.S., founded in 1956 by racer Bob Johnson. Now led by grandson Keith, the family business blends racing heritage, community engagement, and modern innovation—upholding tradition while evolving to inspire new generations of powersports enthusiasts.

Sleeping Bear Motor Sports in Michigan, founded by Eric and supported by his wife Kris, embodies the spirit of a true mom-and-pop shop. Built from a $7,500 credit card, it’s now a million-dollar business rooted in community, customer care, and passion. Their loyal riding group and welcoming atmosphere set them apart.

White Sands Motorsports in Alamogordo, New Mexico, is a community-focused dealership near top riding destinations. As part of Motorsports of New Mexico, it serves local riders and airmen with exceptional service, charitable involvement, and passionate leadership. With a strong reputation and welcoming atmosphere, it’s a hub for adventure and connection.

Kurt von Ahnen’s career reflects resilience and integrity. After rejecting unethical practices in the automotive industry, he found purpose in powersports, transforming Ducati’s training program and later founding Powersport Academy. His journey showcases his commitment to ethics, innovation, and empowering others to succeed.

Flemington Powersports, reborn from Flemington Yamaha in 2020, is more than a dealership—it’s a community hub. With group rides, local events, and strong digital outreach, the team fosters deep customer connections. Led by Marketing Director Erika Domingues, the dealership blends passion, service, and community impact into every powersports adventure.

Ralph’s Motorsports in Beiseker, Alberta, began as a hobby in 1970 and has grown into one of the province’s largest powersports dealerships. Offering top brands like Polaris, Suzuki, and Kawasaki, Ralph’s combines expert service, customization, and community engagement—creating a trusted, four-season destination for motorsports enthusiasts across Canada.

Blue Ridge Polaris in Wapwallopen, PA, has been a family-owned powersports dealership since 1991, rooted in passion, authenticity, and community. Founded by Ed and now led by Angel Barber, the team prioritizes personal service and customer relationships. After surviving a major fire in 2023, they rebuilt stronger—true to their values.

Fun Center Cycles in Farmington, NM, is a top Polaris, Suzuki, and Yamaha dealer in the Four Corners region. Led by Shannon Tafoya, the dealership has grown steadily, expanding into Colorado while staying rooted in community support, customer service, and a passion for powersports and off-road adventure.

Dutchess Recreational Vehicles has served the Hudson Valley powersports community for over 50 years. Led by longtime GM Steve Guarino, the dealership thrives on strong customer relationships, community engagement, and a broad inventory of top brands. With deep local roots and a passion for service, it continues to fuel outdoor adventures.

Natchez Powersports, led by General Manager Jerry McJimsey, blends automotive expertise with a laid-back, customer-first approach. Serving the Mississippi Delta and Vidalia, LA, the dealership offers top ATV and UTV brands, expert service, and strong community engagement. Their relaxed atmosphere and local involvement make powersports shopping both fun and meaningful.