The powersports dealership world has drastically changed, moving from slow-paced, traditional sales methods to a fast, digital landscape. While digital marketing and tools have transformed how customers find dealerships, the core of success remains providing personalized service. With the right training, dealers can thrive in the digital age and continue delivering exceptional customer experiences.

A dealership owner listened to a recorded call where he mishandled an excited customer, transferring his stress and burnout into the conversation, causing the buyer to lose interest. This moment highlighted that mood is contagious; how you respond to a customer can make or break the sale. The real cost isn’t just lost sales, but lost trust. The owner learned the importance of using tools like call recordings to identify and correct bad habits, emphasizing that dealerships sell emotions, not just machines.

New-unit buyers often vanish after their first purchase due to a lack of follow-up and personalization. To build loyalty, dealerships should maintain consistent communication, track the reasons behind their customers' purchase, and create a relationship beyond the sale. Offering ongoing service reminders, personalized tips, and invitations to events can transform a one-time sale into long-term customer loyalty.

Menu selling is a proven strategy in the F&I office that drives higher conversions, increased profitability, and enhanced customer trust. By presenting vehicle protection products in organized packages, dealers avoid assumptions and create a more transparent, customer-friendly experience. This structured approach leads to better product penetration, improved compliance, and predictable revenue growth.

Improving technician productivity is the key to boosting both gross and net profit in powersports dealerships. By efficiently turning available time into billable hours, service departments can increase labor and parts gross profit, reduce fixed costs, and improve overall absorption rates. Small improvements in productivity can significantly impact a dealership’s bottom line, especially in seasonal industries where stability is critical.

A high-performing digital showroom has become the most important first impression for powersports dealerships, as today’s buyers begin their journey online. A fast, mobile-friendly, and well-merchandised website builds trust, pre-qualifies customers, and supports sales, service, parts, and F&I before a prospect ever walks in. Dealerships that invest in their digital presence gain higher-quality leads, shorter sales cycles, and a clear competitive advantage.

Managing operating expenses in a powersports dealership requires focused attention on service productivity, parts efficiency, payroll control, floorplan management, and disciplined vendor oversight. By benchmarking key expense categories and tightening operational processes, dealerships can protect margins without sacrificing performance. Consistent review, smarter systems, and proactive decision-making turn expense management into a competitive advantage.

Cash flow is crucial for the success of powersports dealerships, as it keeps operations running smoothly, covers expenses, and fuels growth. Managing cash flow effectively helps dealerships stay operational during seasonal slowdowns, reduce financing costs, and seize growth opportunities. By streamlining inventory, tightening receivables, controlling expenses, and diversifying revenue streams, dealerships can ensure a healthy cash flow and build long-term financial stability.

Unapplied labor refers to paid technician hours that aren’t billed to customer repair orders, which can significantly impact profitability. Even small amounts of unapplied labor, like one hour per technician daily, can lead to over $150,000 in lost revenue annually. To reduce unapplied labor, dealerships should track time accurately, review daily labor reports, streamline workflows, and set productivity goals. Managing unapplied labor helps improve efficiency, revenue, and team performance.

Visual merchandising is often overlooked when considering dealership operational expenses, but it can significantly improve efficiency and profitability. A well-organized showroom helps customers find products faster, reduces staff workload, and boosts sales with fewer markdowns and promotions. Dealers who treat merchandising as an ongoing system, aligned with sales goals and inventory flow, can improve margins without cutting other costs.

Powersports dealerships can protect margins without hurting sales by focusing on smarter cost management, not drastic cuts. Regularly reviewing advertising spend, third-party fees, and other variable expenses often reveals quick savings through better accountability, negotiation, and reallocation. Consistent audits and disciplined reviews turn expense control into a long-term advantage, even in seasonal or volatile markets.

Calling your own dealership as a customer is one of the fastest ways for owners to see how easy or difficult it is to do business with their store. How phones are answered, how calls are handled, and whether anyone takes ownership or offers a next step directly impacts whether customers stay engaged or hang up and move on. Strong dealerships treat every call as a revenue opportunity and intentionally train and manage the phone experience because it often determines whether the sale ever begins.

A routine Lexus service visit started smoothly but fell short of luxury expectations due to poor communication and missed details at delivery. While the work itself was solid, an unexplained wait and a lack of final quality checks undermined the experience. The story highlights how small oversights can significantly impact customer trust, especially at premium brands.

An annual physical inventory in Parts and Accessories is essential for controlling cash, exposing shrink, and ensuring your financials reflect reality. It verifies what your system says versus what actually exists, helping leadership uncover losses, improve purchasing decisions, and strengthen accountability across departments. Done right, inventory sets the tone for a cleaner, more profitable year ahead.

As AI took center stage at AIMExpo 2026, real, analog experiences—and genuine human connection—are becoming more valuable, not less. Powersports dealerships play a critical role as gateways to adventure and community, using technology not to replace people, but to strengthen human-to-human interaction. In an increasingly digital world, the brands and dealers who balance AI with authentic, real-world experiences will lead the next generation of riders.

Regular maintenance is essential for off-road vehicles because harsh trail conditions dramatically accelerate wear and increase the risk of breakdowns far from help. Staying on top of fluids, suspension, tires, brakes, and post-ride inspections improves safety, performance, and longevity while preventing costly repairs. A well-maintained rig delivers confidence, reliability, and more freedom to explore remote terrain without worry.

As the new year kicks off, dealerships have a prime opportunity to turn stock units into showroom head-turners by accessorizing bikes in-house instead of leaving customization to online retailers. Strategic, bolt-on upgrades—ranging from mild to full “hard enduro” builds—can significantly boost P&A margins, create stronger customer attachment, and set dealerships apart from e-commerce competitors. When done intentionally, built bikes don’t just sell units—they drive referrals, repeat service visits, and long-term profitability.

As powersports retail moves into 2026, merchandising planning has shifted from a “nice to have” to a critical leadership discipline. Dealers who rely on instinct or past playbooks risk higher carrying costs, aging inventory, and mismatched product mixes, while those who plan intentionally reduce risk and improve cash flow, sales confidence, and customer experience. The dealers who win won’t be the ones with the most inventory—but the ones with the clearest strategy, discipline, and execution behind what they carry and why.

Battery failure is one of the most common and avoidable causes of downtime in powersports, driven by seasonal use, smaller batteries, and constant parasitic draw. A smart battery tender maintains optimal charge levels, extending battery life and ensuring machines are ready to start when it matters most. For both owners and dealers, consistent use means fewer failures, lower costs, and a more reliable riding experience.

Dealership planning often stalls because it stops at budgeting instead of translating strategy into action. This article outlines a practical framework for turning strategic intent into execution—starting with deciding what kind of business you’re intentionally building, pressure-testing growth assumptions, and aligning financial targets to that strategy. It emphasizes shifting focus from lagging results to behavior-driven goals and disciplined execution, showing how clarity and consistency are what ultimately drive performance in 2026 and beyond.

Paul Thistle has built Blue Ridge Yamaha Polaris in Georgia into a trusted, family-run dealership that blends old-school values with hands-on service and community care. His dedication to customers, staff training, and local needs has made the dealership an essential part of both the powersports market and the town itself.

Dealership planning often gets mistaken for budgeting—adjusting last year’s numbers without clearly deciding how the business should win. A more effective approach starts with strategic intent, defining what the dealership is intentionally building before setting financial targets. When budgets reflect strategy and goals focus on behavior-driven, leading indicators, plans become actionable instead of aspirational. The dealerships that succeed in 2026 will be the ones with clear direction and the discipline to execute, not just better-looking forecasts.

Dan Atterbury has turned Heartland Marine and Motorsports in central Alberta into a community-centered destination, blending deep local connections with hands-on product expertise. His focus on family-like relationships, customer experiences, and staff mentorship has made the dealership an integral part of both the rural lifestyle and the powersports market.

Jeff Emch is transforming Sandpoint Marine and Motorsports in Northern Idaho by prioritizing family experiences, personalized service, and community connection over traditional sales tactics.

Hud and Shayla Horrocks run Bud’s Saw Service in Cottonwood, Idaho, building a loyal local customer base through family-driven, honest, and expert service. Their success comes from understanding regional needs, prioritizing transparency, and balancing work with life to stay passionate and engaged.

Andy Witcher grew Hoffpauir Polaris in Texas from a two-person shop to a 150-unit-per-month dealership by selling at invoice, focusing on accessories, and supporting local nonprofits. His success stems from prioritizing community, family, and customer experience over traditional sales tactics.

Stepping away from the dealership and gathering with other operators became one of the most transformational experiences in the author’s career. Joining a 20 Group opened the door to real connection, shared insight, and seeing new possibilities through other dealers’ perspectives. DealerHero 20 Groups and Herohub20 now create those same defining, growth-driving moments—virtually and in person—for today’s operators.

General Managers today are overwhelmed not because they lack effort, but because dealerships rely on outdated leadership structures that create nonstop firefighting and chaos. This article outlines three shifts — building systems, focusing on lead measures, and developing four core managers — that restore clarity, reduce burnout, and help GMs lead with confidence again. With the right structure, burnout is replaced by momentum and control.

Jada Curry has built North Bend Powersports in Oregon into a community-focused dealership by prioritizing relationships and customer experiences over high-pressure sales.

Dealerships can no longer rely on end-of-month reports and reactive leadership — today’s fast-moving market demands real-time clarity and daily accountability. Top-performing stores are shifting to simple systems that give managers autonomy, GMs visibility, and everyone the ability to adjust quickly. The dealerships that create structure, streamline decisions, and empower their teams will be the ones that grow with confidence in the years ahead.

Daniel Gregg has grown Concord Powersports in Ohio into a family-centered dealership by focusing on personalized service and understanding how vehicles fit customers’ lives.

Reed Laylock of Offroad Powersports & Accessories has turned his lifelong passion for powersports into a successful dealership, growing a three-person operation into a 14-member team by prioritizing customer satisfaction. He balances family life with business, embraces industry-specific learning, and focuses on selling experiences, not just machines.

The Parts & Service to Unit Sales Ratio shows how well your dealership turns first-time buyers into long-term customers. By comparing total parts and service transactions to the number of units sold, you can quickly see whether people keep coming back after the sale. Watching this ratio over time helps you spot trends, identify gaps in your after-sales engagement, and adjust your strategy to strengthen loyalty and increase fixed ops profitability.

This article explores how robotics and AI are revolutionizing dealership fixed operations—boosting efficiency, accuracy, and profitability across every department. From autonomous parts bots and AI-driven coaching to intelligent inventory systems, these innovations are transforming how teams work and make decisions. The dealerships that embrace them early will gain a decisive competitive edge in 2026 and beyond.

JD Burton has transformed Basecamp Billings Powersports in Montana by prioritizing genuine relationships and a “Mom and Pop” approach over pure sales volume. His leadership focuses on customer-first service, positive culture, and hiring instincts that build long-term loyalty and community connections.

Herohub20 is a next-generation 20 Group designed for modern dealership leaders who want action, accountability, and measurable growth. It replaces traditional, stagnant meetings with dynamic in-person and virtual sessions that focus on execution, leadership, and profit-driven strategy. With data made simple and insights built for real results, Herohub20 helps dealers lead smarter, move faster, and stay ahead of the market.

When one dealership’s profits dropped despite rising sales, the leadership team turned to KPI benchmarks to uncover the real issue — declining efficiency and misplaced focus. By tracking metrics like Gross Profit per Hour Worked and adjusting staffing, inventory, and display space, they reversed a potential $100,000 loss and improved profitability in just two months. The takeaway: growth only matters when it’s efficient and measurable.

Dutchess Recreational Vehicles in Poughkeepsie thrives under Jim Erickson’s leadership, blending corporate-level systems with small-town, family-driven care. The dealership stands out for its reputation-first approach, going above and beyond for customers while fostering engaged employees and authentic community connections.

Many dealers assume adding more OEM lines means more sales and higher profits — but data shows it often does the opposite. One dealership learned this firsthand when adding a new brand increased sales but cut net profit by over 70%, revealing that complexity, not performance, was the issue. The takeaway: growth only drives profit when it’s strategic — focus on efficiency, core brands, and measurable ROI before expanding.

Jeff Schmitt Lawn & Motorsports in Beaver Creek, Ohio, has grown into a 12-brand dealership by focusing on relationships over sales tactics. Sales Manager Ryan Moore drives success through trust-building, hands-on employee training, and a positive culture that keeps both staff and customers loyal.

The Motorcycle Industry Council’s Journey to Rider framework helps dealerships transform from sales floors into true community hubs for riders. By guiding customers through four stages—Inspire, Explore, Engage, and Integrate—dealerships can mentor new and returning riders, build confidence, and create lasting loyalty. Join the upcoming DealerHero webinar, “Where Riders Begin,” to learn how to apply this approach and turn first rides into lifelong relationships.

When a key employee leaves, dealerships can face major revenue loss — but the strongest operators avoid that risk by always building their bench. In this article, Jared Burt outlines how to stay ahead through proactive planning, internal promotion, and continuous recruiting. By investing in training and always keeping a “next up” mindset, dealerships can protect their revenue and strengthen their long-term success.

Lexa Frasier’s accidental start at Apple State Polaris grew into a controller role thanks to owners who invested in her potential. The dealership stands out by valuing work-life balance and genuine relationships over long hours and burnout.

When a key dealership employee leaves, revenue takes an immediate hit — which is why every dealership needs a clear “next up” plan. Whether promoting from within, hiring for experience, or training for attitude, the goal is to stay ready before turnover strikes. Herohub’s New Employee Fundamentals Course helps new hires ramp up fast, ensuring your team is always prepared to fill critical roles and keep profits steady.

How one dealership’s humbling moment inspired a new way to lead Service Departments.

After nearly three decades running a successful Idaho powersports dealership, Jared Burt founded Herohub to solve the industry’s biggest training and efficiency challenges. Through innovations like the Virtual Sales Coach powered by DealerAI and DealerHero Bootcamps, he’s combining AI-driven learning with real-world coaching to help dealerships strengthen teams, drive revenue, and stay rooted in authentic customer connection.

Raffle’s Engine Service in Coldwater, Ohio, grew from a $100,000 lawn and garden shop into a $7 million Polaris dealership under Walter Raffel’s leadership. Its 72-year success is built on customer loyalty, adaptability, and Walter’s belief that true passion is essential in the business.

Every dealership claims to have the “best deals” — but when everyone says the same thing, customers only see price. The DealerOps Tune-Up Bootcamp helps you stand out by defining your unique value story, aligning your team, and turning your dealership into a brand customers believe in — not just buy from.

Relying only on OEM promo rates from Sheffield or FreedomRoad can leave serious money on the table. Smart dealers balance promotional financing with indirect lending and structured down payments—boosting approvals, margins, and long-term F&I success.

In automotive, prepaid maintenance (PPM) programs have been used for years to lock in customer retention, boost F&I product penetration, and deliver strong front- and back-end profitability. For powersports and motorcycle dealerships, the opportunity is even greater. Seasonal usage patterns, high-margin service work, and strong accessory attachment rates mean PPM can become a critical engine for customer lifetime value.

Amy Benner grew up in the dealership world and has spent the last 18 years helping lead Central Maine Powersports in Lewiston. The dealership thrives by combining its ideal location with a culture of personal service, community, and authentic relationships that keep both customers and employees connected long-term.

When business slows, don’t hibernate — lead like a polar bear: stay sharp, stay visible, and turn the slow season into your next surge.

Motorcycles and dealer 20 Groups have evolved side by side, giving powersports dealers the benchmarks and accountability needed to grow “faster, further, better.” Today, DealerHero 20 Groups offers a virtual-first model that simplifies performance, focusing dealers on the KPIs that truly drive success.

OEMs push hype-driven orders with lofty growth goals, but the smartest dealers cut through the noise with data-driven buying strategies. By using open-to-buy analytics instead of emotion, dealers align inventory with real demand—and win the long game.

Running a dealership today isn’t simple. You’re asked to balance profitability, efficiency, and customer experience across sales, service, and parts—while also leading your team through daily challenges. The Mini Bootcamp, available at no cost for a limited time, was built to help.

Bob’s Cycle Repair in western Ohio grew from a garage startup in 1982 into a multigenerational dealership known for its steady growth, hands-on experience, and family-driven approach. Its success comes from authenticity, shared riding expertise, and a passion for serving customers.

AI is raising the bar for customer service, and if businesses don’t act, their employees will fall behind. How can you train your employees to improve their skills? Introducing the Virtual Sales Coach powered by DealerAI.

Goldenspike Powersports in Ashton, Idaho, led by GM Trent Bee, has become a regional hub for outdoor adventure and community involvement, thanks to its prime location near Yellowstone. The dealership blends expert product knowledge with a passion for the outdoors, supporting local events and helping customers create lasting memories.

Thad Eveland, owner of The Toy Store dealership in southern Ohio, transformed from a hesitant salesman into a confident dealership leader by focusing on product knowledge, customer relationships, and family-driven motivation.

Craig Stokerbrand turned Kearney Power Sports into a thriving dealership by focusing on integrity, mentorship, and community. Though not originally passionate about powersports, he built a unique business that develops people as much as it sells vehicles.

Vincent Yamaura has led Midwest Powersports in Milbank, South Dakota, for 18 years, attracting customers from far beyond the area. What makes them special? Read all about it.

Many powersports dealerships lose sales when customers are declined by prime lenders, but up to 30% of those deals could be approved through secondary lending. With prime financing now often requiring credit scores above 680, a large share of younger buyers fall into the gap. Secondary lending helps capture these sales by working with non-prime but creditworthy customers, boosting F&I revenue and building long-term loyalty.

Mike Holland turned Big Country Powersports into a growth-focused dealership by expanding during COVID-19, prioritizing customer experience over pressure, and investing in his team. With a multi-brand lineup, nationwide e-commerce reach, and strong community ties, he’s built a model for sustainable success in the evolving powersports market.

A profitable service department balances four labor pricing levers: technician pay, retail rate, flat rate escalator, and menu pricing. Together, they attract talent, align with market position, reflect real-world conditions, and stay competitive on shopped services, driving customer loyalty, strong margins, and long-term dealership success.

Google Reviews shape dealership reputations, with most customers checking ratings before visiting. While negative reviews sting, they reveal process gaps and training needs. Coaching turns knowledge into action, ensuring consistent execution. Rexburg Motorsports proves the impact—despite past 1-stars, strong training and coaching now drive exceptional service and hundreds of 5-star reviews.

At 25, Jared Burt became GM and part-owner of Rexburg Motorsports, learning through long hours, financial sacrifice, and mentorship. Fueled by passion, he immersed himself in business literature and industry insights. Now, through Herohub, he applies those lessons to reimagine OEM and dealer education—always choosing bold, customer-focused paths over following the herd.

Forward-thinking OEMs are shifting from oversight to enablement—treating dealers as brand ambassadors, not just outlets. With tools like unified sales platforms, AI coaching, and data-driven frameworks like the Herohub 3A Index, brands can build dealer mindshare, improve showroom execution, and drive lasting customer loyalty through stronger frontline engagement and collaboration.

With 40% of dealership sales staff turning over in 2024, daily training is no longer optional—it’s essential. Short, consistent sessions improve onboarding, performance, and retention. Dealers who prioritize training build stronger teams, boost customer experience, and protect profitability. DealerAI offers a simple, effective way to keep your sales floor sharp.

A write-down reserve is a powerful tool for protecting gross and managing aging inventory in the used unit department. By proactively adjusting overvalued units and funding a reserve from new sales, dealerships can price to market, clean up their books, and move inventory faster—turning mistakes into smart, controlled decisions.

Brian Kane’s journey from teenage parts clerk to powersports training leader spans decades of industry impact. With deep experience in dealership operations, acquisitions, and staff development, he’s helped shape the careers of many. Today, through DealerHero Bootcamps, Brian continues to elevate the industry with practical training and unwavering dedication.

RJ Powersports in Ottumwa, Iowa, is more than a dealership—it’s a community cornerstone. Serving both farmers and recreational riders, they prioritize exceptional customer service and strong local involvement. From Halloween events to motorsports sponsorships, RJ Powersports blends passion and purpose to support and connect with the people of Ottumwa.

Maggie’s journey into powersports began unexpectedly when she left IT to help run a motorcycle shop with her husband. Learning by doing, she grew the business into a top independent dealership. Now a successful consultant, Maggie empowers dealers to optimize Fixed Ops—and lives the lifestyle daily on her 9-acre farm.

Wind River Power Sports in Lander, Wyoming, is a small, community-rooted dealership built on honesty, relationships, and personalized service. With just three employees, they focus on helping customers find the right fit without pressure. Their success comes from dedication, deep local ties, and a genuine passion for riding and service.

At the MIC DC Fly-In, Jared Burt stepped into the heart of Washington, D.C., to advocate for the powersports industry. From public land access to tariffs and trail funding, his experience highlights why dealer voices matter.

Stevens Sports Center began as a gas station in 1967 and has grown into a two-location powersports dealership known for year-round fun. With a strong team, deep community ties, and a motto of “How do you spell fun? S-T-E-V-E-N-S,” the business thrives on service, adaptability, and customer connection.

Northwood Harley-Davidson, owned by Dave Wagner, thrives year-round in Wisconsin’s winter-loving community. Known for its strong HOG presence and seasonal events like the Fall Ride for Snowmobiles, the dealership blends powersports passion with small-town warmth—offering not just bikes, but a welcoming hub for outdoor enthusiasts and loyal local riders.

Rice Lake Harley-Davidson has served rural Wisconsin since 2000, led by longtime GM Scooter. Known for its welcoming, community-first vibe, the dealership hosts events like the “Chicken Feed” and supports a strong local HOG chapter. With deep roots and outdoor spirit, it’s more than a dealership—it’s a hometown gathering place.

Taylor Toussaint, a lifelong rider and pro racer, leads Mt Holly Motorsports in Vincentown, NJ—a dealership that’s become a true community hub. With events, loyal customer engagement, and a welcoming atmosphere, they offer more than bikes—they offer belonging. For Taylor, it’s all about keeping the spirit of riding alive.

Lee’s Honda Kawasaki has been a Redding, California, staple since 1967, known for its top brands, strong service, and rider-first community. Led by General Manager Zach, the dealership blends product expertise with a laid-back, family atmosphere—making it not just a place to buy, but a hub for local riding culture.

AI is raising customer expectations, not replacing human roles. As AI handles routine tasks and mimics empathy, employees must focus on deepening real human connections. Businesses that pair AI’s efficiency with emotionally intelligent, well-trained teams will lead. The future belongs to those who invest in the human edge AI can’t replicate.

Powersports dealers can minimize or eliminate flooring costs by strategically managing their inventory and negotiating better terms with manufacturers. Before ordering, aim for the longest free flooring periods and choose the best programs for your needs. During the flooring period, proactively manage inventory, use promotions, and make early payments to avoid interest. After the sale, clear aged inventory quickly and consider renegotiating your floor plan terms to further reduce expenses.

Justin Smith, General Manager of Lejeune Motorsports in Jacksonville, NC, left law enforcement in 2016 to pursue his passion for powersports. With deep ties to the local military community and hands-on riding experience, Justin brings authenticity, mentorship, and fulfillment to a dealership that’s been serving riders since the 1950s.

Trumbauer’s Motor Sports in Quakertown, PA, stands out for its honesty, community focus, and no-nonsense approach. Led by GM Alex, who rose through the ranks after a life-changing accident, the dealership champions transparency, supports youth racing and tech education, and is preparing for a major expansion to serve even more riders.

Jason Zwiefelhofer, Vice President of Airtec Sports, has helped grow the dealership into a trusted, multi-location brand across Wisconsin. With two decades of experience, Jason values long-term relationships, community involvement, and low-pressure service. Airtec stands out by delivering fun, quality powersports experiences that make life more enjoyable for their customers.

Leisure Life Sports in Omaha, Nebraska, has been family-owned since 1987. General Manager Bob Smith brings 36 years of hands-on experience, using demo units to stay connected to the ride. Known for community events, safety education, and local adventures, the dealership offers a personalized, family-driven approach to powersports exploration.

Rocky Mountain Cycle Plaza in Colorado Springs has been a powersports staple for over 50 years. Known for building lasting customer relationships, the dealership thrives on repeat business and community ties. Sales Manager Michael emphasizes the joy of helping families create lasting memories through riding, making every visit more than a transaction.

Founded in 1973 by Don Basinger Jr., D&J Cycle Center in Clayton, NC, grew from a carport repair hobby into the state’s oldest Polaris dealership. Now led by son Grey, the family business thrives on community ties, lasting customer relationships, and a passion for powersports rooted in decades of dedication.

Adrenalin Powersports in Griffin, Georgia, transitioned from tractors to Polaris powersports in 2004, growing into a Polaris 5-Star Dealer. Privately owned and community-focused, the dealership prioritizes relationships, personalized service, and workplace culture. With deep local ties and a commitment to quality, it continues to thrive through adaptability and customer care.

Olsen’s Outdoor Power in Atlantic, Iowa, has grown from a small auto repair shop into a trusted powersports dealership since adding Polaris in 2002. With strong community ties, a loyal team, and ideal riding terrain nearby, the dealership blends service, experience, and local pride to fuel outdoor adventure.

Lockard’s Inc. in Sutton, West Virginia, has evolved from an 1840s equipment dealership to a trusted powersports destination. Now led by 8th-generation owner Chad Lockard, the business blends deep roots with modern upgrades. Surrounded by trails and open land, it offers riders authentic adventure and generations of dependable service.

Ranchland Tractor & ATV in Saucier, Mississippi, has grown with its community since 2011, offering tractors and powersports with a focus on comfort and safety. Led by Buford Wingate, the dealership blends rural roots with customer care, providing test rides, safety training, and a no-pressure experience for every buyer.

Wichita Tractor, a family-run business since 1971, blends agricultural expertise with powersports passion. Managed by Jesse McCullough, the dealership thrives on personalized service, community ties, and a love for machinery. Despite industry shifts, their small team remains focused on customer care—earning them a top-three Polaris dealer spot in Kansas.

Anne Schwindt, Dealer Principal at Pikes Peak Polaris in Colorado, grew up in the family dealership and now leads it with a deep connection to community and outdoor adventure. Focused exclusively on Polaris for over 20 years, the team combines passion, service, and local support to fuel rider experiences year-round.

Mike Southern, General Manager of Mt Airy Yamaha Suzuki in North Carolina, found his calling in powersports through chance and community ties. His leadership blends hard work, humor, and deep local involvement—from sponsoring youth sports to building a supportive team—making the dealership a valued part of the Mount Airy community.

United Cycle of Summersville, West Virginia, is a community-focused powersports dealership with over 40 years of history. Led by General Manager Dave Sizemore, the store blends faith-driven leadership, exceptional service, and a welcoming culture. From humble beginnings to multiline success, United Cycle thrives on passion, purpose, and deep local engagement.

Jimmy Jones Polaris in Orangeburg, South Carolina, is a five-star dealership built in 2016 by Jimmy Jones, blending auto-industry experience with powersports passion. Known for its diverse inventory, community engagement, and laid-back, family-friendly vibe, the dealership delivers exceptional service while fostering joy, adventure, and genuine connections with customers and riders alike.

Maximum Powersports in Peru, Indiana, has spent over 15 years building lasting customer relationships and a strong community presence. Co-owner Ryan credits their dedicated team and local focus for their success. Through customer events and personalized service, the dealership fosters loyalty, proving that people—not just products—drive long-term growth.

ATV Zone in Roseland, Louisiana, began in a shipping container in 1999 and has grown into a 50,000-square-foot dealership. General Manager Russ Thompson’s racing roots led him to the business, which thrives today on customer service, family culture, and a passion for powersports that spans generations and draws customers from 200 miles away.

Polaris Can-Am Honda World in Mesquite, Nevada, is a thriving, family-owned dealership led by Tiffany and Josh Wilson and her parents, Ron and Linda Perry. Rooted in Ron’s decades-long powersports legacy, the business reflects generations of dedication, resilience, and customer care—values now being passed to a third generation.

Performance Powersports in Houma, Louisiana, has served riders for over 18 years with top brands, expert service, and a community-first mindset. Co-owners John Soileau and Harvey Sharp III rebuilt after Hurricane Ida, emerging stronger. Their team focuses on customer relationships, local impact, and delivering a standout experience for every rider.