In Dry Ridge, Kentucky, Marshall Powersports has established itself as the only off-road-focused dealership within a larger auto group. The family-oriented business has built its name by creating meaningful experiences and relationships with customers. Under General Manager Summer Cain’s leadership, the team focuses on matching customers with ideal vehicles while ensuring they feel appreciated and heard.
Starting as a car dealership in the 1990s, Marshall Powersports shifted gears in 2014 to become an exclusive Polaris dealer. This move met growing local interest in recreational and utility vehicles. They later added CF Moto vehicles to their lineup, expanding their reach to more customers seeking quality off-road options.
As part of a larger auto group, Marshall Powersports offers competitive prices while maintaining high service standards. Their family-first approach sets them apart – the close-knit staff treats each customer like family, taking time to understand their needs, whether they’re first-time ATV buyers or experienced UTV experts looking for family adventures.
Marshall Powersports ensures every customer interaction is positive and memorable. While they’ve earned praise for their customer service, their greatest achievement lies in the genuine relationships they build with visitors.
The dealership actively participates in local life. They organize events like their yearly “Trunk or Treat,” bringing families together for Halloween fun. They sponsor bull riding events and support schools by providing side-by-side vehicles for various activities. From helping the football team to supporting the band and fishing league, Marshall Powersports remains ready to assist local initiatives. The owner personally contributes to the school district, showing their investment in local development.
For Summer Cain, matching customers with the right vehicle means more than just completing a sale—it’s about building trust and seeing familiar faces return. “Happy customers make me happy,” Cain says, highlighting how much she values ongoing relationships. Her team dedicates extra time to answer questions and guide customers toward the best choices for their off-road needs.
Marshall Powersports shows how to blend business growth with genuine care for customers and local involvement. Their welcoming atmosphere, quality focus, and active participation in local events make them an essential part of their area.
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