Brandon Prokupek, owner of Powermaxx Motorsports in Iron Station, North Carolina, grew up amidst the humming engines and vibrant ambiance of his family’s dealership, Great Western Motorcycles. Naturally, Brandon imbibed the spirit of the industry from a young age. However, his thirst for new challenges and horizons led him to branch away from his family’s dealership, culminating in the acquisition of Powermaxx Motorsports, a primarily Can-Am dealership, alongside a partner. This bold step set the stage for his entrepreneurial spirit to flourish, paving the way for significant growth and expansion opportunities.
One of Brandon’s core beliefs is that stagnation equals regression in the industry. He advocates for embracing significant and innovative changes every year to stay ahead in the dynamic powersports landscape. This perspective has been instrumental in Powermaxx Motorsports’ trajectory, driving them to continually push boundaries and explore new frontiers.
Brandon Prokupek attributes a significant portion of their success to the unique culture cultivated at Great Western Outdoor and Powermaxx Motorsports. He emphasizes that it’s the dealership’s culture that truly sets them apart in the eyes of customers. At the heart of this culture are two key pillars: leadership and community-centric marketing.
Prokupek’s leadership style is characterized by positivity and empowerment. He believes in creating an environment where every team member feels valued and motivated to excel. By delegating responsibilities and encouraging autonomy, Brandon fosters a sense of ownership and accountability within his team, promoting a culture of growth and achievement.
Powermaxx Motorsports specializes in motorsports marketing, leveraging their expertise to connect with the community effectively. Through trial and error, they have identified best practices that resonate with their audience, drawing customers into their dealership family. Their focus on successful marketing strategies has been instrumental in driving growth and customer engagement.
The culmination of Brandon Prokupek’s efforts is a dealership culture rooted in leadership, innovation, and community engagement. By prioritizing team synergy, continuous training, and a customer-centric approach, Powermaxx Motorsports has carved a niche in the powersports industry, attracting the right talent and customers alike.
.svg){kind=small}