The CDK Dealership Workplace Study revealed a staggering statistic: 40% of dealership sales employees turned over in 2024.
That’s nearly half of the revenue-generating team walking out the door every year. For dealerships, this is more than a staffing issue—it’s a serious business problem. High turnover on the sales floor disrupts the customer experience, slows momentum, and directly impacts the bottom line.
In today’s competitive landscape, keeping your sales teams sharp, aligned, and consistent is more important than ever. One of the most effective—and often underutilized—tools to make that happen is daily sales training.
Consistent, short-form training sessions each day can be the difference between chaos and cohesion. Daily sales training:
• Accelerates onboarding for new hires
• Maintains consistent messaging and performance across the floor
• Improves customer interactions with better product knowledge and confidence
• Reduces missed opportunities by reinforcing key skills and processes
In a high-turnover environment, daily training is more than education—it’s your stability system. It ensures your revenue engine keeps running smoothly even as personnel change.
The best part? Daily training isn’t just about performance—it’s a powerful retention tool.
Sales employees who feel they are developing new skills, being challenged, and are part of a team with momentum are far more likely to stay. Training sends a clear message: You matter here. We’re investing in you.
Benefits include:
• Increased job satisfaction and engagement
• More internal promotions and clearer career paths
• A stronger, more cohesive sales culture
Of course, training isn’t the only lever. The CDK Dealership Workplace Study also showed that only 10% of dealerships improved employee benefits in 2024, a drop from previous years. If dealers want to win the talent war, they must pair training with better benefits, flexibility, and a supportive workplace culture.
A 40% turnover rate in dealership sales roles is unsustainable. But it’s also an opportunity for forward-thinking dealers to build stronger, more resilient sales teams. Daily sales training offers a cost-effective, culture-building, performance-boosting solution that improves both employee experience and customer outcomes.
In the end, the dealerships that treat training as a daily discipline—not a one-time event—will be the ones with the best people, the happiest customers, and the healthiest bottom lines.
.svg){kind=small}