The P&A department is changing fast & the dealers who treat it like a profit engine (not a back-counter afterthought) are the ones winning in 2026.
Here are Jennifer’s 7 Pro-Tips:
Tip #1: Lifestyle Merchandising Is Taking Over
Customers shop by identity, not SKU. Adventure, youth, women’s gear, seasonal bundles, and unit-specific accessory pods are outperforming traditional category walls.
Tip #2: Side-by-Side Accessories Still Dominate
Cab enclosures, lighting, audio, storage, and protection packages continue to surge. If these products aren’t visible and grouped, you’re losing sales.
Tip #3: Consumables = Repeat Visits
Oil, filters, batteries, tires, and maintenance kits are becoming loyalty drivers. Clear, high-traffic placement keeps customers coming back.
Tip #4: Apparel Is Rebounding — With Good Presentation
ADV gear, women’s apparel, and youth protection are trending up. Cluttered racks and poor lighting kill the momentum.
Tip #5: Grab-and-Go Displays Win
Endcaps, impulse zones, seasonal quick-pick displays, and ride-prep bundles are driving meaningful add-on revenue.
Tip #6: Signage Matters More Than Ever
Clean, modern signs, compatibility notes, and lifestyle imagery help customers buy faster — and at full price.
Tip #7: Consistency Beats Creativity
The stores winning in 2026 refresh weekly, maintain adjacencies, and keep fixtures full. Daily merchandising cadence is now a competitive advantage.
Want to Turn These Trends into Margin?
Herohub’s Retail Merchandising Strategy Training, led by Jennifer Robison, teaches your team how to:
If you want stronger margins, start with what customers see first.
Contact Jennifer at jennifer.robison@herohub.com to learn more.
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