Northwood Harley-Davidson is a cornerstone of the Wisconsin winter-loving town. Owned by Dave Wagner, this dealership has been a proud HOG dealer for the past three years.
Unlike traditional motorcycle dealerships that thrive in the summer months, Northwood Harley-Davidson is busiest in the winter. The area is a haven for winter sports enthusiasts, with locals and visitors alike enjoying downhill skiing, snowboarding, snowshoeing, and ice fishing. When the snow melts, the town experiences what locals affectionately call “tweener time,” a brief lull before the next seasonal rush.
Community connection is at the heart of Northwood Harley-Davidson. Every couple of months, they host events that bring people together, including raffles for sleds that support a local snowmobile club.
One of the dealership’s biggest contributions is serving as the main sponsor for the annual Fall Ride for Snowmobiles, a highly anticipated event that unites riders before the winter season kicks into high gear. Their commitment to local events and organizations showcases their dedication to more than just sales—it’s about fostering relationships and celebrating a shared love for the outdoors.
Inside Northwood Harley-Davidson, customers find more than just bikes and gear; they find family. The dealership prides itself on maintaining small-town values, creating a welcoming and tight-knit environment where everyone feels at home. Whether stopping by for an event or just to chat, visitors know they’re part of something bigger.