Build the leaders your dealership needs

Jared Burt brings 28 years of experience in the powersports industry, including 16 years as the owner and operator of Rexburg Motorsports and the acquisition of four additional dealerships. He holds an MBA from Brigham Young University and has served as Director and Vice President at Arctic Cat Inc. Jared is the Founder and CEO of Herohub, a board member for TUFR Tech, and a Professor of Business and Marketing at BYU-Idaho. A lifelong powersports enthusiast, Jared enjoys sharing his knowledge and passion for the industry.

Josh DeMoe is dedicated to helping powersports dealers build stronger businesses through operational excellence, leadership development, and peer collaboration. With more than 27 years of experience in the powersports industry, Josh has built his career across dealership operations, sales, finance, fixed operations, and executive leadership before transitioning into dealer consulting.Prior to joining Herohub, Josh served on the Dealer Operations Consulting team for Harley-Davidson Motor Company, Inc., partnering with more than 125 dealerships across the country to improve profitability, operational performance, and leadership effectiveness through strategic planning, data-driven coaching, and performance management. Today, he leads performance groups, facilitates dealer collaboration, and works alongside industry partners to help dealership teams achieve sustainable growth, stronger cultures, and measurable business results.

Brian Croft began his career in powersports dealerships, gaining firsthand experience in sales, operations, and driving performance on the showroom floor. He later helped dealers optimize the customer journey through platforms like Cycle Trader and Motohunt, strengthening the path from online discovery to in-store purchase. Brian has also worked at leading OEMs including American Honda Motor Company and KTM North America, giving him a full-industry perspective on what actually works at the dealer level. Today, as a Performance Coach at Herohub, he helps dealers bring clarity, accountability, and disciplined execution to their teams.

Jennifer Robison brings nearly three decades of hands-on experience in the powersports industry, with a career that spans dealership operations, accessories management, and business development. From her time managing buying and merchandising roles to her impactful work at national distributor Tucker Rocky—where she supported over 1,000 dealerships—Jennifer has become a trusted expert in retail strategy. She specializes in transforming showroom spaces into high-performing profit centers by optimizing product placement, elevating branding, and using a seasonal approach to boost sales and customer engagement.

Kurt von Ahnen is a published author and recognized expert in the Powersport and Marine Industries, as well as an Agency Owner in the Digital Marketing space. His book “Service Writing in Black and White” paved the way for a career path working with great brands like Ducati, BRP, Suzuki and others. This led to an independent dealer-focused offer in the form of the Powersport Academy, where Kurt helps dealers increase their Parts and Service business.He also works with the Marine Retailers Association assisting Marine Dealers in a certification program that covers all areas of the dealership through Process Development.

As the CEO of Live Oak Dealer Service, Angela is on a mission to revolutionize powersports dealerships nationwide, transforming them into vibrant hubs of opportunity and growth. Angela has over two decades in the industry, from sales and finance to corporate settings including vendors. With a passion for empowering others through innovative training and compliance strategies, Angela has been recognized by platforms such as MPN Power Players, Mastering Powersports Dealership FIXIT, and earned accolades including the Powersports Accelerates Women with Spark Award.