In Peru, Indiana, this family-owned powersports dealership has become more than just a place to buy vehicles—it’s a central part of the local community. With over 15 years in business, Maximum Powersports has built its success by understanding that strong customer connections drive long-term growth.
Ryan, a partial owner who started as a finance manager, knows the dealership’s strength is its team. “Our employees are what make us unique,” he says. This isn’t empty talk. It shows in how they operate—from team members who have grown with the business (including one who started working there at 16) to a customer base that feels like an extended family.
Their local focus is deliberate. Instead of competing on price or trying to expand too quickly, they’ve focused on what truly matters: genuine connections. Each summer, they host customer appreciation events, including cookouts that bring the community together. It’s a strategy that works—customers return, not just for the vehicles, but for the entire experience.
Ryan believes the future of the industry hinges on customer service. With new technologies emerging, he sees relationships as the key difference between success and obsolescence. “I really think customer service and relationships are going to be the difference,” he explains. Whether customers buy electrical vehicles or traditional models, their approach remains the same: put people first.
As they approach their 15-year milestone, Maximum Powersports continues to support local youth riders and maintain a welcoming environment. They aren’t just selling Polaris equipment or motor vehicles—they’re building a community that keeps growing, one relationship at a time.
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