Located in Helena, Montana, Helena Cycle Center has become a central destination for adventure seekers, thanks to the zeal and dedication of owner Justin Barrell and his wife, Janessa. Founded in 1980, the center has a rich history, but it has undergone significant transformations under the joint leadership of Justin and Janessa since they took over four years ago.
Both Justin and Janessa grew up riding four-wheelers and dirt bikes, which sparked their lifelong passion for powersports. When the opportunity arose to take their love of motorsports into owning a dealership, they seized it and made the move from Pennsylvania to Montana. Since purchasing the business, the couple has worked diligently to enhance its community focus. Justin has prioritized outreach initiatives, such as sponsoring local motocross races and bringing a mobile trailer to events, while Janessa plays an equally vital role in shaping the dealership’s community engagement strategies. Their partnership is the driving force behind the center’s mission to cultivate an active community of riders and motorsport enthusiasts.
Customer care and education are fundamental to Helena Cycle Center’s mission. “The success of this business is not solely my doing; it’s a 50/50 partnership with Janessa and our amazing employees who treat this place like their own,” Justin explains. Their loyal team is a crucial part of this success, bringing enthusiasm and expertise that enhance the customer experience. Each employee is empowered to contribute their ideas and insights, maintaining a collaborative atmosphere that resonates with customers. This commitment to teamwork ensures that everyone who visits leaves feeling confident and valued, creating long-lasting relationships within the community.
As a family-operated business, Justin and Janessa work side by side, creating a welcoming environment for both customers and employees. Their collaboration is built on mutual respect and a shared vision for the future of Helena Cycle Center. They envision expanding to a larger facility, which would allow them to grow their offerings and further support the Helena community. Janessa’s contributions are integral to the dealership’s success, as she leads initiatives that strengthen local ties and enhance the overall customer experience.
Helena Cycle Center remains dedicated to its core values and community engagement. With Justin and Janessa Barrell leading the way, and supported by their loyal employees, the center is well-positioned to inspire future generations of motorsports enthusiasts while honoring the rich impact of motorsports in Montana. Together, they are not just running a business; they are nurturing a close-knit community and cultivating a drive for adventure.
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