Northbend Powersports: Continual Learning and Customer Support

Jada Curry has built North Bend Powersports in Oregon into a community-focused dealership by prioritizing relationships and customer experiences over high-pressure sales.

Nestled against the breathtaking backdrop of the Oregon Dunes, North Bend Powersports is a testament to passion, community, and the transformative power of genuine connection. At its heart is Jada Curry, an industry veteran whose journey began in 1994 and has since become a blueprint for exceptional customer experience in the powersports world.

Jada is all about building relationships that span generations. "When families come in, and even the little kids get excited about the toys they see, that's when you know you're doing something special," she says.

Having witnessed the dramatic evolution of recreational vehicles, Jada has been at the forefront of industry transformation. "When the first Razor 800 rolled off the truck, we were all just stunned," she recalls. "We knew it was cool, but none of us could have predicted how completely it would change everything." This adaptability has been key to North Bend Powersports' success. 

What truly sets North Bend Power Sports apart is its commitment to continuous improvement. Jada is a passionate learner, regularly attending DealerHero bootcamps and workshops, taking meticulous notes, and always seeking ways to elevate the customer experience. "There's always something to learn, always a way to get better," she says. 

The dealership's approach is refreshingly human in an increasingly artificial world. Unlike high-pressure sales environments, North Bend Powersports allows customers to explore. "We acknowledge customers and offer help, but we don't hover," Jada explains. "We introduce them to our departments, make things seamless, and let relationships develop naturally."

This philosophy has resulted in remarkable customer loyalty. Many clients have been with the dealership since its early days, with some relationships spanning decades. "We're not just selling vehicles," Jada emphasizes. "We're creating experiences, supporting lifestyles, and building a community."

As the powersports industry continues to evolve, North Bend Powersports stands ready. With a team that views each day as an opportunity for growth, a commitment to learning, and a genuine love for what they do, Jada Curry and her team represent the best of what modern dealerships can achieve.