LEARN & CONNECT

Fresh ideas. Proven strategies.

We believe the best growth happens when learning is connected to action. Dive into insights from real experiences, expert interviews, and hands-on tips you can use today.
NEW EMPLOYEE FUNDAMENTALS COURSES

Train new hires to excel in Sales, Service, and Parts

Set your new team members up for success with courses designed for the most critical dealership roles. From delivering reliable service at the parts counter, to guiding customers with professionalism as a service writer, to building trust and closing deals on the sales floor, each course equips your staff with the skills to drive customer satisfaction, loyalty, and dealership growth.
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WEBINARS

Learn with industry leaders

Join us live as we tackle the topics that matter most to your business. From tactical training to strategic insight, our free webinars are built for impact.

Recent topics include:

Unlock More Leads & Better Reviews with Google
Is Reinsurance Right for Your Dealership?
The Digital Edge: Inside the Marketing Playbook
Revving Up Parts & Accessories Profits
Key Strategies for Maximizing Profitability and Efficiency in F&I Operations
Succession Planning for Your Dealership

Where Riders Begin: Creating Lifelong Loyalty at Your Dealership

Presenters: Andre Albert, MIC; Cinnamon Kernes, MIC; Jared Burt, Herohub
Date: Wednesday, November 5 @ 12pm ET
MIC’s RideWithUs and Herohub show how dealerships become community hubs that spark lifelong riders. Get updates on AIMExpo 2025 in Anaheim, the ridership funnel (Inspire → Explore → Engage → Integrate), and proven Moto-Intro events that convert first rides into loyal customers.
Register

Dealerships Rewired: 5 Game-Changing AI Moves Coming by 2026

Presenter: Jared Burt, Herohub Founder & CEO
Date: December 3 @ 12pm ET
In this fast-paced, insight-packed session, Jared Burt, Founder of Herohub, breaks down the five most transformative ways AI and automation will reshape dealership operations by 2026. From smarter training and service automation to predictive inventory and profit intelligence, this webinar will show you where the industry is headed — and how to stay ahead of the curve.
Register
Blog

Insights that drive success

Our blog delivers practical strategies, real-world stories, and expert perspectives to help powersports dealers and OEMs stay ahead in a fast-moving industry.
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Dealer Spotlights

Hud & Shayla Horrocks of Bud's Saw Service: Family, Community, Passion

Hud and Shayla Horrocks run Bud’s Saw Service in Cottonwood, Idaho, building a loyal local customer base through family-driven, honest, and expert service. Their success comes from understanding regional needs, prioritizing transparency, and balancing work with life to stay passionate and engaged.
Phoebe Larsen
December 16, 2025

Andy Witcher of Hoffpauir Polaris: Driving Success Beyond the Dealership

Andy Witcher grew Hoffpauir Polaris in Texas from a two-person shop to a 150-unit-per-month dealership by selling at invoice, focusing on accessories, and supporting local nonprofits. His success stems from prioritizing community, family, and customer experience over traditional sales tactics.
Phoebe Larsen
December 9, 2025
Expert Insights

The Moments That Move Us Forward

Stepping away from the dealership and gathering with other operators became one of the most transformational experiences in the author’s career. Joining a 20 Group opened the door to real connection, shared insight, and seeing new possibilities through other dealers’ perspectives. DealerHero 20 Groups and Herohub20 now create those same defining, growth-driving moments—virtually and in person—for today’s operators.
Jared Burt
December 8, 2025
Expert Insights

Avoid General Manager Burnout with 3 Leadership Shifts

General Managers today are overwhelmed not because they lack effort, but because dealerships rely on outdated leadership structures that create nonstop firefighting and chaos. This article outlines three shifts — building systems, focusing on lead measures, and developing four core managers — that restore clarity, reduce burnout, and help GMs lead with confidence again. With the right structure, burnout is replaced by momentum and control.
Jared Burt
December 2, 2025
Dealer Spotlights

Northbend Powersports: Continual Learning and Customer Support

Jada Curry has built North Bend Powersports in Oregon into a community-focused dealership by prioritizing relationships and customer experiences over high-pressure sales.
Phoebe Larsen
December 2, 2025
Expert Insights

Dealership Management Has Changed — And So Must the Way We Lead

Dealerships can no longer rely on end-of-month reports and reactive leadership — today’s fast-moving market demands real-time clarity and daily accountability. Top-performing stores are shifting to simple systems that give managers autonomy, GMs visibility, and everyone the ability to adjust quickly. The dealerships that create structure, streamline decisions, and empower their teams will be the ones that grow with confidence in the years ahead.
Jared Burt
December 1, 2025
YOUTUBE CHANNEL

Where pros learn, share, and grow

Our YouTube channel is dedicated to strengthening dealerships by sharing real-world stories, expert insights, and community-driven strategies.
CHECK OUT OUR CHANNEL

Dealer insights

Conversations with top dealers and industry leaders sharing what works on the ground.

Training tips

Actionable advice to improve service, sales, and parts performance at every level.

Success stories

Real-world examples of dealerships building stronger teams and deeper community connections.
HEROHUB PODCAST

Fueling the future through stories of innovation

In our podcast, we explore the journeys of the trailblazers, trendsetters, and game-changers who are shaping the future of vehicles and equipment and changing lives. In each episode, we'll dive into real stories of passion, perseverance, and innovation, uncovering the human spirit behind the machines. Whether you're here for cutting-edge tech, business strategies, or simple love of the ride, this is where you'll find the inspiration to fuel your journey.

Listen now

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