LEARN & CONNECT

Fresh ideas. Proven strategies.

We believe the best growth happens when learning is connected to action. Dive into insights from real experiences, expert interviews, and hands-on tips you can use today.
NEW EMPLOYEE FUNDAMENTALS COURSES

Train new hires to excel in Sales, Service, and Parts

Set your new team members up for success with courses designed for the most critical dealership roles. From delivering reliable service at the parts counter, to guiding customers with professionalism as a service writer, to building trust and closing deals on the sales floor, each course equips your staff with the skills to drive customer satisfaction, loyalty, and dealership growth.
Learn more
A close-up of motorcycles lined up at a dealership
WEBINARS

Learn with industry leaders

Join us live as we tackle the topics that matter most to your business. From tactical training to strategic insight, our free webinars are built for impact.

Recent topics include:

Unlock More Leads & Better Reviews with Google
Is Reinsurance Right for Your Dealership?
The Digital Edge: Inside the Marketing Playbook
Revving Up Parts & Accessories Profits
Key Strategies for Maximizing Profitability and Efficiency in F&I Operations
Succession Planning for Your Dealership

Designing a More Valuable Dealership: The Dealer’s Guide to Valuation and Long-Term Wealth

Presenter: Laura Lemco, Dealership Valuation Expert
Date: February 4 @ 12PM ET
Your dealership is likely your largest asset. Do you know what it’s really worth—or how to make it worth more?
In this webinar, valuation expert Laura Lemco will break down how dealerships are actually valued, and what owners can do today to build a more valuable business over time.
Register
Blog

Insights that drive success

Our blog delivers practical strategies, real-world stories, and expert perspectives to help powersports dealers and OEMs stay ahead in a fast-moving industry.
Expert Insights

Monitoring Unapplied Labor in Your Powersports Dealership Service Department

Unapplied labor refers to paid technician hours that aren’t billed to customer repair orders, which can significantly impact profitability. Even small amounts of unapplied labor, like one hour per technician daily, can lead to over $150,000 in lost revenue annually. To reduce unapplied labor, dealerships should track time accurately, review daily labor reports, streamline workflows, and set productivity goals. Managing unapplied labor helps improve efficiency, revenue, and team performance.
Brian Kane
February 10, 2026
Expert Insights

Visual Merchandising: The Most Overlooked Operational Expense Lever

Visual merchandising is often overlooked when considering dealership operational expenses, but it can significantly improve efficiency and profitability. A well-organized showroom helps customers find products faster, reduces staff workload, and boosts sales with fewer markdowns and promotions. Dealers who treat merchandising as an ongoing system, aligned with sales goals and inventory flow, can improve margins without cutting other costs.
Jennifer Robison
February 5, 2026
Expert Insights

Reducing Operational Expenses: Practical Wins for Powersports Dealerships

Powersports dealerships can protect margins without hurting sales by focusing on smarter cost management, not drastic cuts. Regularly reviewing advertising spend, third-party fees, and other variable expenses often reveals quick savings through better accountability, negotiation, and reallocation. Consistent audits and disciplined reviews turn expense control into a long-term advantage, even in seasonal or volatile markets.
Brian Croft
February 4, 2026
Expert Insights

Call Your Own Store: The Hardest Sale You’ll Ever Experience

Calling your own dealership as a customer is one of the fastest ways for owners to see how easy or difficult it is to do business with their store. How phones are answered, how calls are handled, and whether anyone takes ownership or offers a next step directly impacts whether customers stay engaged or hang up and move on. Strong dealerships treat every call as a revenue opportunity and intentionally train and manage the phone experience because it often determines whether the sale ever begins.
Brian Kane
February 3, 2026
Expert Insights

Lexus Dealer Experience: The Wheels Came Off at Delivery!

A routine Lexus service visit started smoothly but fell short of luxury expectations due to poor communication and missed details at delivery. While the work itself was solid, an unexplained wait and a lack of final quality checks undermined the experience. The story highlights how small oversights can significantly impact customer trust, especially at premium brands.
Brian Croft
January 28, 2026
Expert Insights

Why an Annual Physical Inventory Is Non-Negotiable for Your Parts & Accessories Department

An annual physical inventory in Parts and Accessories is essential for controlling cash, exposing shrink, and ensuring your financials reflect reality. It verifies what your system says versus what actually exists, helping leadership uncover losses, improve purchasing decisions, and strengthen accountability across departments. Done right, inventory sets the tone for a cleaner, more profitable year ahead.
Brian Kane
January 27, 2026
YOUTUBE CHANNEL

Where pros learn, share, and grow

Our YouTube channel is dedicated to strengthening dealerships by sharing real-world stories, expert insights, and community-driven strategies.
CHECK OUT OUR CHANNEL

Dealer insights

Conversations with top dealers and industry leaders sharing what works on the ground.

Training tips

Actionable advice to improve service, sales, and parts performance at every level.

Success stories

Real-world examples of dealerships building stronger teams and deeper community connections.
HEROHUB PODCAST

Fueling the future through stories of innovation

In our podcast, we explore the journeys of the trailblazers, trendsetters, and game-changers who are shaping the future of vehicles and equipment and changing lives. In each episode, we'll dive into real stories of passion, perseverance, and innovation, uncovering the human spirit behind the machines. Whether you're here for cutting-edge tech, business strategies, or simple love of the ride, this is where you'll find the inspiration to fuel your journey.

Sign up for our newsletter

Fuel your growth—subscribe to the Herohub newsletter for fresh ideas and the latest industry insights.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.