LEARN & CONNECT

Fresh ideas. Proven strategies.

We believe the best growth happens when learning is connected to action. Dive into insights from real experiences and hands-on tips you can use today.
NEW EMPLOYEE FUNDAMENTALS COURSES

Train new hires to excel in Sales, Service, and Parts

Set your new team members up for success with courses designed for the most critical dealership roles. From delivering reliable service at the parts counter, to guiding customers with professionalism as a service writer, to building trust and closing deals on the sales floor, each course equips your staff with the skills to drive customer satisfaction, loyalty, and dealership growth.
Learn more
A close-up of motorcycles lined up at a dealership
WEBINARS

Learn with industry leaders

Join us live as we tackle the topics that matter most to your business. From tactical training to strategic insight, our free webinars are built for impact.

Recent topics include:

Transforming Your Facility into a Profit Center
The KPI Dashboard Every Dealer Should Review Weekly
Building a Sales Process that Drives Predictable Growth
Unlock More Leads & Better Reviews with Google
The Digital Edge: Inside the Marketing Playbook
Revving Up Parts & Accessories Profits
Key Strategies for Maximizing Profitability and Efficiency in F&I Operations
Succession Planning for Your Dealership

Why Profitable Dealerships Run Out of Cash

Presenter: Brett Smith, The Accounting Guys (TAG) & Jared Burt, Herohub
Date: September 17, 2026 @ 1PM ET
A dealership can be profitable on paper and still struggle to make payroll, pay flooring, or buy the inventory it needs. In this webinar, Brett Smith and Jared Burt will break down why profit and cash are not the same—and show where cash commonly gets trapped inside a dealership. You’ll learn how to read the financial warning signs, identify operational issues like aging inventory, slow-moving parts, work in process, and service bottlenecks, and create better habits for managing and forecasting cash.
Register

The KPI Dashboard Every Dealer Should Review Weekly

Presenter: Brian Lucas, Partner, The Accounting Guys (TAG)
Date: August 20, 2026 @ 1PM ET
In this webinar, Brian Lucas will break down the key performance indicators every dealer should be reviewing each week to better understand the health of the business. You’ll learn which numbers deserve your attention, how to spot trends before they become problems, and how to turn financial and operational data into better decisions. The session will cover practical ways to track dealership performance across departments, identify opportunities for improvement, and create greater accountability with your leadership team. Dealers will leave with a clearer framework for building a simple, consistent weekly KPI dashboard that keeps the team focused on the metrics that matter most.
Register
Blog

Insights that drive success

Our blog delivers practical strategies, real-world stories, and expert perspectives to help powersports dealers and OEMs stay ahead in a fast-moving industry.
Expert Insights

Driving F&I Gross Through Used Powersports Sales

Used powersports inventory can be a significant opportunity to increase F&I profitability through service contracts, GAP, and other protection products. By aligning Sales and F&I and connecting protection options to each customer’s unit and ownership needs, dealerships can improve the customer experience while increasing product penetration and F&I PVR.
Anders Pigorsch
September 17, 2026
Expert Insights

Don’t Let an Unfamiliar Trade Cost You a Deal

Uncertainty around unfamiliar trade-ins can cause dealerships to lose valuable sales opportunities. With today’s valuation tools and wholesale options, dealers can confidently evaluate every trade and find the right strategy without walking away from the deal.
Brian Croft
September 15, 2026
Expert Insights

New Units Won’t Sell Themselves Off the Truck

New inventory creates a short window of customer attention, but how quickly a dealership turns that attention into sales depends on what happens after delivery. Getting units online quickly, preparing the sales team with strong product knowledge, and responding to leads fast can make the difference between inventory that moves and inventory that sits.
Brian Croft
August 25, 2026
Expert Insights

Are Side by Sides Splitting Into Two Extremes?

The side-by-side market is shifting in multiple directions, with new models creating opportunities across value, performance, and comfort-focused segments. Dealerships should evaluate whether their inventory strategy, sales approach, and customer conversations reflect where demand is heading, or if they are still operating based on past buying patterns.
Brian Croft
August 20, 2026
Expert Insights

The New Model Wave Is Here, Now What?

The arrival of new 2026 and 2027 models creates a major opportunity for dealerships, but only if they turn the excitement into intentional action. By preparing their teams, reconnecting with past customers, and using new model launches as a reason to engage buyers, dealerships can turn manufacturer momentum into stronger sales opportunities.
Brian Croft
August 18, 2026
Expert Insights

Best August Tips for Your Dealership’s P&A Business

August is the time to prepare your P&A department for the next selling season by improving inventory productivity, refreshing displays, creating seasonal product packages, and training your team on key product conversations. Small, focused changes, combined with tracking sell-through by category, can help reduce aging inventory, increase sales opportunities, and strengthen year-end performance.
Jennifer Robison
August 13, 2026
YOUTUBE CHANNEL

Where pros learn, share, and grow

Our YouTube channel is dedicated to strengthening dealerships by sharing real-world stories, expert insights, and community-driven strategies.
CHECK OUT OUR CHANNEL

Dealer insights

Conversations with top dealers and industry leaders sharing what works on the ground.

Training tips

Actionable advice to improve service, sales, and parts performance at every level.

Success stories

Real-world examples of dealerships building stronger teams and deeper community connections.
HEROHUB PODCAST

Fueling the future through stories of innovation

In our podcast, we explore the journeys of the trailblazers, trendsetters, and game-changers who are shaping the future of vehicles and equipment and changing lives. In each episode, we'll dive into real stories of passion, perseverance, and innovation, uncovering the human spirit behind the machines. Whether you're here for cutting-edge tech, business strategies, or simple love of the ride, this is where you'll find the inspiration to fuel your journey.

Sign up for our newsletter

Fuel your growth. Subscribe to the Herohub newsletter for fresh ideas and the latest industry insights.