In this webinar, Jared Burt will explore how dealerships can increase sales effectiveness by implementing a clear, consistent, and measurable sales process across the entire team. You’ll learn how to document and manage a proven nine-step sales process, from the initial inquiry and needs assessment through closing, delivery, and long-term follow-up. The session will also cover how managers can use scorecards, daily work plans, and morning huddles to identify performance gaps, coach individual steps of the process, and hold the team accountable based on behaviors, not just units sold. Attendees will gain practical guidance for setting outbound activity standards, improving CRM documentation, increasing appointment show rates, and creating a structured prospecting schedule that balances proactive outreach with organic showroom traffic. Dealers will leave with a clearer framework for building accountability, improving the customer experience, and creating more consistent and predictable sales results.