LEARN & CONNECT

Fresh ideas. Proven strategies.

We believe the best growth happens when learning is connected to action. Dive into insights from real experiences, expert interviews, and hands-on tips you can use today.
WEBINARS

Learn with industry leaders

Join us live as we tackle the topics that matter most to your business. From tactical training to strategic insight, our free webinars are built for impact.

Recent topics include:

Unlock More Leads & Better Reviews with Google
Is Reinsurance Right for Your Dealership?
The Digital Edge: Inside the Marketing Playbook
Revving Up Parts & Accessories Profits
Key Strategies for Maximizing Profitability and Efficiency in F&I Operations
Succession Planning for Your Dealership

The OEM Advantage: In the Showroom and Hearts of Dealers

Presenters: Jared Burt & Jennifer Robison
Date: Monday, June 16 @ 3PM ET
Dealer performance is often a reflection of OEM strategy. When OEMs focus on delivering value, creating seamless brand experiences, and supporting front-line dealership teams, everyone wins. Join us to explore actionable ways to increase share of wallet, share of mind, and showroom share—by turning your dealer network into your greatest brand asset.
Register

Is Reinsurance Right for Your Dealership?

Presenter: Richard Snaith
Date: Wednesday, August 6 @ 12PM ET
Join us for a revealing 30-minute webinar where industry expert Richard Snaith uncovers the truth about reinsurance and how it can become a powerful tool for dealership profitability and long-term wealth creation.
Register

Winning with KPIs: Driving Profit Through the Seasonal Slowdown

Presenter: Bryan Tierney and Rob Grant with Lightspeed DMS, and Jared Burt with Herohub
Date: Wednesday, October 8 @ 12pm ET
Seasonal slowdowns don’t have to mean shrinking profits. With the right KPIs and a clear plan, you can keep your dealership on track and position your team for long-term success. Join Bryan and Rob from Lightspeed DMS along with Jared Burt of Herohub as they walk through how to leverage Lightspeed reports and KPIs to lead your dealership team with clarity and confidence—even when traffic slows.
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NEW EMPLOYEE FUNDAMENTALS COURSES

Train new hires to excel in Sales, Service, and Parts

Set your new team members up for success with courses designed for the most critical dealership roles. From delivering reliable service at the parts counter, to guiding customers with professionalism as a service writer, to building trust and closing deals on the sales floor, each course equips your staff with the skills to drive customer satisfaction, loyalty, and dealership growth.
Parts & Accessories Advisor Fundamentals
Service Writer Fundamentals
Major Unit Sales Fundamentals
A close-up of motorcycles lined up at a dealership
Blog

Insights that drive success

Our blog delivers practical strategies, real-world stories, and expert perspectives to help powersports dealers and OEMs stay ahead in a fast-moving industry.
VIEW ALL ARTICLES
Dealer Spotlights

The Toy Store’s Thad Eveland on Confidence, Competition, and the Future of Powersports

Thad Eveland, owner of The Toy Store dealership in southern Ohio, transformed from a hesitant salesman into a confident dealership leader by focusing on product knowledge, customer relationships, and family-driven motivation.
Phoebe Larsen
September 16, 2025
Dealer Spotlights

Craig Stokerbrand: The Heart of Kearney Powersports

Craig Stokerbrand turned Kearney Power Sports into a thriving dealership by focusing on integrity, mentorship, and community. Though not originally passionate about powersports, he built a unique business that develops people as much as it sells vehicles.
Phoebe Larsne
September 9, 2025
Dealer Spotlights

Why Riders Drive 135 Miles to Visit Midwest Powersports and Vince Yamaura

Vincent Yamaura has led Midwest Powersports in Milbank, South Dakota, for 18 years, attracting customers from far beyond the area. What makes them special? Read all about it.
Phoebe Larsen
September 2, 2025
Expert Insights

Unlocking Hidden Revenue: The Power of Secondary Lending in Powersports Dealerships

Many powersports dealerships lose sales when customers are declined by prime lenders, but up to 30% of those deals could be approved through secondary lending. With prime financing now often requiring credit scores above 680, a large share of younger buyers fall into the gap. Secondary lending helps capture these sales by working with non-prime but creditworthy customers, boosting F&I revenue and building long-term loyalty.
Phoebe Larsen
August 29, 2025
Dealer Spotlights

Big Country Powersports: How Mike Holland Builds Community Through Multi-Brand Excellence

Mike Holland turned Big Country Powersports into a growth-focused dealership by expanding during COVID-19, prioritizing customer experience over pressure, and investing in his team. With a multi-brand lineup, nationwide e-commerce reach, and strong community ties, he’s built a model for sustainable success in the evolving powersports market.
Phoebe Larsen
August 26, 2025
Expert Insights

The Four Levers of a Profitable Labor Pricing Strategy

A profitable service department balances four labor pricing levers: technician pay, retail rate, flat rate escalator, and menu pricing. Together, they attract talent, align with market position, reflect real-world conditions, and stay competitive on shopped services, driving customer loyalty, strong margins, and long-term dealership success.
Jared Burt
August 11, 2025
YOUTUBE CHANNEL

Where pros learn, share, and grow

Our YouTube channel is dedicated to strengthening dealerships by sharing real-world stories, expert insights, and community-driven strategies.
CHECK OUT OUR CHANNEL

Dealer insights

Conversations with top dealers and industry leaders sharing what works on the ground.

Training tips

Actionable advice to improve service, sales, and parts performance at every level.

Success stories

Real-world examples of dealerships building stronger teams and deeper community connections.
HEROHUB PODCAST

Fueling the future through stories of innovation

In our podcast, we explore the journeys of the trailblazers, trendsetters, and game-changers who are shaping the future of vehicles and equipment and changing lives. In each episode, we'll dive into real stories of passion, perseverance, and innovation, uncovering the human spirit behind the machines. Whether you're here for cutting-edge tech, business strategies, or simple love of the ride, this is where you'll find the inspiration to fuel your journey.

Listen now

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