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WEBINARS

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Join us live as we tackle the topics that matter most to your business. From tactical training to strategic insight, our free webinars are built for impact.

Build a Market-Leading Dealership Brand: Create the Reputation That AI Surfaces and Customers Choose

Presenters: Brian Croft & Julia Mosemann

Date: May 6 @ 12PM ET

In this webinar, we'll explore how top-performing dealerships are turning their online presence into a true competitive advantage. You’ll learn how customers and AI are evaluating your dealership before first contact, why reputation goes far beyond star ratings, and how AI-powered search is influencing which dealerships get chosen. Brian and Julia will also share real examples of how dealerships appear across search and AI-driven platforms, what reviews reveal about customer experience, and how Herohub helps dealers turn reputation insights into coaching, accountability, and measurable improvement. This session is built for dealership leaders who want to strengthen trust, visibility, and brand value.

Blog

Insights that drive success

Our blog delivers practical strategies, real-world stories, and expert perspectives to help powersports dealers and OEMs stay ahead in a fast-moving industry.

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Expert Insights

Why Managing Inventory is Crucial for Cash Flow in Dealerships

Effective inventory management is crucial for maintaining healthy cash flow in dealerships. While inventory represents potential sales, it can quickly become a financial drain if not managed properly. Unsold stock ties up valuable cash, and the longer it sits, the harder it is to sell. To optimize cash flow, dealerships should regularly monitor stock levels, liquidate slow-moving items, and build relationships with wholesalers to offload aged inventory. Strategic ordering and market forecasting are also essential to avoid overstocking. By taking a proactive approach to inventory, dealerships can ensure better cash flow, increased profitability, and improved efficiency.

Herohub

April 7, 2026

Expert Insights

The Quiet Magic of Used Machines

Used machines bring a different kind of value to the dealership floor. They already have stories, feel more accessible to customers, and naturally create more meaningful conversations. For dealers, they reward attention and understanding of the right customer fit, while adding variety and realism to the showroom. When viewed beyond just risk, used inventory becomes a powerful way to connect with more buyers and create opportunity.

Brian Croft

April 6, 2026

Expert Insights

Expanding Your Buy Zone: How Confidence Transforms Used Inventory

Dealers often hesitate to expand their used inventory due to uncertainty, sticking to familiar brands and passing on trades they don’t fully understand. By leveraging real-time, unit-specific data and structured pricing criteria, they can gain confidence in their valuations and expand their buy zone, leading to more profitable decisions. Using tools like VIN decodes and live market comparisons, dealers can say "yes" to more trades, build margin from the start, and maintain a clearer path for moving units that don’t fit. This approach transforms used inventory from a risk to a reliable profit driver.

Brian Croft

April 2, 2026

Expert Insights

Why Selling GAP Coverage to Powersports Customers Who Finance Matters More Than Ever

GAP coverage protects powersports buyers from owing money on a vehicle that’s been totaled or stolen, a risk that’s growing with rapid depreciation, longer loan terms, and low down payments. It not only provides peace of mind for customers but also helps dealerships build trust, increase F&I revenue, and improve long-term retention. Positioned correctly, it’s less of an upsell and more of a critical safeguard for the customer’s financial well-being.

Brian Kane

March 26, 2026

Expert Insights

Do You Split the Difference?

Negotiating sales can be tricky, but Chris Voss, former FBI hostage negotiator, flipped the traditional "yes ladder" method on its head. Instead of pushing customers for continuous "yeses," Voss advocates for a "no-oriented" approach, where asking questions that allow customers to say "no" makes them feel in control and opens up more genuine conversations. This technique builds trust, uncovers real objections early, and is especially effective in complex, high-stakes B2B sales, making prospects feel heard and ultimately leading to better, more successful outcomes.

Brian Croft

March 24, 2026

Expert Insights

From Cycle Trader Magazine to Click-Throughs: How Power Sports Dealers Became Digital Heroes

The powersports dealership world has drastically changed, moving from slow-paced, traditional sales methods to a fast, digital landscape. While digital marketing and tools have transformed how customers find dealerships, the core of success remains providing personalized service. With the right training, dealers can thrive in the digital age and continue delivering exceptional customer experiences.

Brian Croft

March 19, 2026

YOUTUBE CHANNEL

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Our YouTube channel is dedicated to strengthening dealerships by sharing real-world stories, expert insights, and community-driven strategies.

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