LEARN & CONNECT

Fresh ideas. Proven strategies.

We believe the best growth happens when learning is connected to action. Dive into insights from real experiences, expert interviews, and hands-on tips you can use today.
NEW EMPLOYEE FUNDAMENTALS COURSES

Train new hires to excel in Sales, Service, and Parts

Set your new team members up for success with courses designed for the most critical dealership roles. From delivering reliable service at the parts counter, to guiding customers with professionalism as a service writer, to building trust and closing deals on the sales floor, each course equips your staff with the skills to drive customer satisfaction, loyalty, and dealership growth.
Learn more
A close-up of motorcycles lined up at a dealership
WEBINARS

Learn with industry leaders

Join us live as we tackle the topics that matter most to your business. From tactical training to strategic insight, our free webinars are built for impact.

Recent topics include:

Designing a More Valuable Dealership
Unlock More Leads & Better Reviews with Google
Is Reinsurance Right for Your Dealership?
The Digital Edge: Inside the Marketing Playbook
Revving Up Parts & Accessories Profits
Key Strategies for Maximizing Profitability and Efficiency in F&I Operations
Succession Planning for Your Dealership

Digital Marketing MythBusters: What Works, What’s Dead, and What’s Next in 2026

Presenters: Brandon Pack & Brian Croft
Date: March 4 @ 12PM ET
In 2026, not everything labeled “digital marketing” drives revenue for dealerships. This practical 40-minute webinar separates what’s working from what’s wasting budget, and what needs to change before it costs you sales. You’ll learn how AI is reshaping dealership visibility, whether Google/Meta and automated nurturing still perform, and how to assess marketing productivity and sales-team proficiency. Walk away with a clear framework to align marketing, CRM, and follow-up systems for stronger conversion accountability and ROI. Designed for dealership decision-makers.
Register
Blog

Insights that drive success

Our blog delivers practical strategies, real-world stories, and expert perspectives to help powersports dealers and OEMs stay ahead in a fast-moving industry.
Expert Insights

From Cycle Trader Magazine to Click-Throughs: How Power Sports Dealers Became Digital Heroes

The powersports dealership world has drastically changed, moving from slow-paced, traditional sales methods to a fast, digital landscape. While digital marketing and tools have transformed how customers find dealerships, the core of success remains providing personalized service. With the right training, dealers can thrive in the digital age and continue delivering exceptional customer experiences.
Brian Croft
March 19, 2026
Expert Insights

The Call That Made A Dealer Want to Fire Himself

A dealership owner listened to a recorded call where he mishandled an excited customer, transferring his stress and burnout into the conversation, causing the buyer to lose interest. This moment highlighted that mood is contagious; how you respond to a customer can make or break the sale. The real cost isn’t just lost sales, but lost trust. The owner learned the importance of using tools like call recordings to identify and correct bad habits, emphasizing that dealerships sell emotions, not just machines.
Brian Croft
March 17, 2026
Expert Insights

The Quiet Killer of Repeat Business: Why New-Unit Buyers Vanish After One Sale

New-unit buyers often vanish after their first purchase due to a lack of follow-up and personalization. To build loyalty, dealerships should maintain consistent communication, track the reasons behind their customers' purchase, and create a relationship beyond the sale. Offering ongoing service reminders, personalized tips, and invitations to events can transform a one-time sale into long-term customer loyalty.
Brian Croft
March 11, 2026
Expert Insights

The Power of Menu Selling in the F&I Office: Driving Conversions and Profitability

Menu selling is a proven strategy in the F&I office that drives higher conversions, increased profitability, and enhanced customer trust. By presenting vehicle protection products in organized packages, dealers avoid assumptions and create a more transparent, customer-friendly experience. This structured approach leads to better product penetration, improved compliance, and predictable revenue growth.
Brian Kane
March 3, 2026
Expert Insights

The Hidden Profit Engine: Why Service Technician Productivity Drives Gross and Net Profit in Powersports Dealerships

Improving technician productivity is the key to boosting both gross and net profit in powersports dealerships. By efficiently turning available time into billable hours, service departments can increase labor and parts gross profit, reduce fixed costs, and improve overall absorption rates. Small improvements in productivity can significantly impact a dealership’s bottom line, especially in seasonal industries where stability is critical.
Brian Kane
February 26, 2026
Expert Insights

Why a High-Performing Digital Showroom Is No Longer Optional for Powersports Dealers

A high-performing digital showroom has become the most important first impression for powersports dealerships, as today’s buyers begin their journey online. A fast, mobile-friendly, and well-merchandised website builds trust, pre-qualifies customers, and supports sales, service, parts, and F&I before a prospect ever walks in. Dealerships that invest in their digital presence gain higher-quality leads, shorter sales cycles, and a clear competitive advantage.
Brian Kane
February 24, 2026
YOUTUBE CHANNEL

Where pros learn, share, and grow

Our YouTube channel is dedicated to strengthening dealerships by sharing real-world stories, expert insights, and community-driven strategies.
CHECK OUT OUR CHANNEL

Dealer insights

Conversations with top dealers and industry leaders sharing what works on the ground.

Training tips

Actionable advice to improve service, sales, and parts performance at every level.

Success stories

Real-world examples of dealerships building stronger teams and deeper community connections.
HEROHUB PODCAST

Fueling the future through stories of innovation

In our podcast, we explore the journeys of the trailblazers, trendsetters, and game-changers who are shaping the future of vehicles and equipment and changing lives. In each episode, we'll dive into real stories of passion, perseverance, and innovation, uncovering the human spirit behind the machines. Whether you're here for cutting-edge tech, business strategies, or simple love of the ride, this is where you'll find the inspiration to fuel your journey.

Sign up for our newsletter

Fuel your growth—subscribe to the Herohub newsletter for fresh ideas and the latest industry insights.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.