LEARN & CONNECT

Fresh ideas. Proven strategies.

We believe the best growth happens when learning is connected to action. Dive into insights from real experiences and hands-on tips you can use today.
NEW EMPLOYEE FUNDAMENTALS COURSES

Train new hires to excel in Sales, Service, and Parts

Set your new team members up for success with courses designed for the most critical dealership roles. From delivering reliable service at the parts counter, to guiding customers with professionalism as a service writer, to building trust and closing deals on the sales floor, each course equips your staff with the skills to drive customer satisfaction, loyalty, and dealership growth.
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WEBINARS

Learn with industry leaders

Join us live as we tackle the topics that matter most to your business. From tactical training to strategic insight, our free webinars are built for impact.

Recent topics include:

Transforming Your Facility into a Profit Center
The KPI Dashboard Every Dealer Should Review Weekly
Building a Sales Process that Drives Predictable Growth
Unlock More Leads & Better Reviews with Google
The Digital Edge: Inside the Marketing Playbook
Revving Up Parts & Accessories Profits
Key Strategies for Maximizing Profitability and Efficiency in F&I Operations
Succession Planning for Your Dealership

The 7 Non-Negotiables of F&I Performance

Presenter: Anders Pigorsch, Herohub Performance Coach
Date: November 4, 2026 @ 12 PM ET
Strong F&I performance starts with taking ownership of the business office, and every opportunity that comes through it. Join Anders Pigorsch for a practical look at the seven non-negotiables that help F&I managers sell with confidence, build consistency, and keep deals moving. From a repeatable sales process and five-step menu presentation to product and lender relationships, performance tracking, and contracts, compliance, and funding, you’ll explore what effective business managers do every day.

Learn how to take a more active approach to selling, generate opportunities beyond the next deal handed to you, and identify where your F&I process needs attention.
Register

The KPI Dashboard Every Dealer Should Review Weekly

Presenter: Brian Lucas, Partner, The Accounting Guys (TAG)
Date: August 20, 2026 @ 1PM ET
In this webinar, Brian Lucas will break down the key performance indicators every dealer should be reviewing each week to better understand the health of the business. You’ll learn which numbers deserve your attention, how to spot trends before they become problems, and how to turn financial and operational data into better decisions. The session will cover practical ways to track dealership performance across departments, identify opportunities for improvement, and create greater accountability with your leadership team. Dealers will leave with a clearer framework for building a simple, consistent weekly KPI dashboard that keeps the team focused on the metrics that matter most.
Register
Blog

Insights that drive success

Our blog delivers practical strategies, real-world stories, and expert perspectives to help powersports dealers and OEMs stay ahead in a fast-moving industry.
Expert Insights

The F&I Conversation Often Starts with the Salesperson

The F&I experience begins before the customer ever enters the finance office. This article highlights how the salesperson’s words and the dealership’s department alignment shape customer expectations, showing that a seamless handoff built on trust and teamwork creates a better ownership experience.
Brian Croft
October 13, 2026
Expert Insights

Stop Selling Products. Start Solving Ownership Problems.

The best F&I experiences are not created by selling more products, they are created by understanding the customer’s ownership needs and recommending solutions that genuinely fit. This article highlights how trust is built when business managers ask the right questions, tailor recommendations, and are willing to say “you don’t need that” when a product does not provide real value.
Brian Croft
October 8, 2026
Expert Insights

The F&I Appointment Starts Before the Office

The best F&I experiences don’t begin in the finance office, they begin with trust built throughout the customer journey. This article explores how strong business managers create a customer-centered experience by understanding the buyer, respecting their time, and building relationships before presenting products or paperwork.
Brian Croft
October 6, 2026
Expert Insights

Costco's Nationwide Delivery Expansion: The Convenience Economy Comes to Powersports

Consumer expectations are increasingly shaped by convenience, speed, and on-demand delivery, creating new opportunities for powersports dealerships. By applying same-day delivery to parts, garments, and accessories, dealers could capture more local demand, increase PG&A sales, and make it easier for customers to get what they need when they need it.
Jennifer Robison
October 1, 2026
Expert Insights

Your Next Used Unit Probably Isn’t on Your Showroom Floor

Strong used inventory doesn’t come from waiting for trades, it comes from actively creating acquisition opportunities. By consistently sourcing units through past customers, service leads, marketplaces, and buying campaigns, dealerships can build a stronger and more predictable used inventory pipeline.
Brian Croft
September 29, 2026
Expert Insights

Stop Restoring Pre-Owned Powersports Units. Start Reconditioning Them.

Used-unit reconditioning should focus on making inventory safe, reliable, presentable, and retail-ready, not restoring every unit to like-new condition. A disciplined reconditioning process helps dealerships control costs, get units to market faster, protect gross profit, and put invested capital back to work.
Josh DeMoe
September 24, 2026
YOUTUBE CHANNEL

Where pros learn, share, and grow

Our YouTube channel is dedicated to strengthening dealerships by sharing real-world stories, expert insights, and community-driven strategies.
CHECK OUT OUR CHANNEL

Dealer insights

Conversations with top dealers and industry leaders sharing what works on the ground.

Training tips

Actionable advice to improve service, sales, and parts performance at every level.

Success stories

Real-world examples of dealerships building stronger teams and deeper community connections.
HEROHUB PODCAST

Fueling the future through stories of innovation

In our podcast, we explore the journeys of the trailblazers, trendsetters, and game-changers who are shaping the future of vehicles and equipment and changing lives. In each episode, we'll dive into real stories of passion, perseverance, and innovation, uncovering the human spirit behind the machines. Whether you're here for cutting-edge tech, business strategies, or simple love of the ride, this is where you'll find the inspiration to fuel your journey.

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