LEARN & CONNECT

Fresh ideas. Proven strategies.

We believe the best growth happens when learning is connected to action. Dive into insights from real experiences, expert interviews, and hands-on tips you can use today.
WEBINARS

Learn with industry leaders

Join us live as we tackle the topics that matter most to your business. From tactical training to strategic insight, our free webinars are built for impact.

Recent topics include:

The Digital Edge: Inside the Marketing Playbook
Revving Up Parts & Accessories Profits
Key Strategies for Maximizing Profitability and Efficiency in F&I Operations
Succession Planning for Your Dealership

The OEM Advantage: In the Showroom and Hearts of Dealers

Presenters: Jared Burt & Jennifer Robison
Date: Monday, June 16 @ 3PM ET
Dealer performance is often a reflection of OEM strategy. When OEMs focus on delivering value, creating seamless brand experiences, and supporting front-line dealership teams, everyone wins. Join us to explore actionable ways to increase share of wallet, share of mind, and showroom share—by turning your dealer network into your greatest brand asset.
Register

Is Reinsurance Right for Your Dealership?

Presenter: Richard Snaith
Date: Wednesday, August 6 @ 12PM ET
Join us for a revealing 30-minute webinar where industry expert Richard Snaith uncovers the truth about reinsurance and how it can become a powerful tool for dealership profitability and long-term wealth creation.
Register

Leveraging AI to Upskill Brand Champions

Presenter: Jared Burt, Herohub Founder & CEO & Julia Mosemann
Date: Monday, August 25 @ 1PM ET
This webinar will show you how industry leaders are using AI to reduce onboarding time, improve customer satisfaction, and reinforce brand standards at every touchpoint. You’ll see how DealerAI—an innovative simulation platform—enables dealership staff to build skills through real-time roleplay scenarios, with insights that drive continuous improvement.
Register
Blog

Insights that drive success

Our blog delivers practical strategies, real-world stories, and expert perspectives to help powersports dealers and OEMs stay ahead in a fast-moving industry.
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Expert Insights

Confessions of an Overwhelmed Dealer

At 25, Jared Burt became GM and part-owner of Rexburg Motorsports, learning through long hours, financial sacrifice, and mentorship. Fueled by passion, he immersed himself in business literature and industry insights. Now, through Herohub, he applies those lessons to reimagine OEM and dealer education—always choosing bold, customer-focused paths over following the herd.
Jared Burt
July 31, 2025
Expert Insights

Dealers as Brand Heroes: A Strategic Shift in OEM-Dealer Relationships

Forward-thinking OEMs are shifting from oversight to enablement—treating dealers as brand ambassadors, not just outlets. With tools like unified sales platforms, AI coaching, and data-driven frameworks like the Herohub 3A Index, brands can build dealer mindshare, improve showroom execution, and drive lasting customer loyalty through stronger frontline engagement and collaboration.
Jared Burt
June 13, 2025
Expert Insights

The 40% Problem: Dealership Sales Employee Turnover and How to Protect Revenues

With 40% of dealership sales staff turning over in 2024, daily training is no longer optional—it’s essential. Short, consistent sessions improve onboarding, performance, and retention. Dealers who prioritize training build stronger teams, boost customer experience, and protect profitability. DealerAI offers a simple, effective way to keep your sales floor sharp.
Jared Burt
April 17, 2025
Expert Insights

How to Implement a Write-Down Account for Your Used Inventory

A write-down reserve is a powerful tool for protecting gross and managing aging inventory in the used unit department. By proactively adjusting overvalued units and funding a reserve from new sales, dealerships can price to market, clean up their books, and move inventory faster—turning mistakes into smart, controlled decisions.
Jared Burt
April 7, 2025
Industry Innovators

Industry Innovator: Brian Kane

Brian Kane’s journey from teenage parts clerk to powersports training leader spans decades of industry impact. With deep experience in dealership operations, acquisitions, and staff development, he’s helped shape the careers of many. Today, through DealerHero Bootcamps, Brian continues to elevate the industry with practical training and unwavering dedication.
Phoebe Larsen
March 27, 2025
Dealer Spotlights

RJ Powersports: A Trusted Name in Ottumwa

RJ Powersports in Ottumwa, Iowa, is more than a dealership—it’s a community cornerstone. Serving both farmers and recreational riders, they prioritize exceptional customer service and strong local involvement. From Halloween events to motorsports sponsorships, RJ Powersports blends passion and purpose to support and connect with the people of Ottumwa.
Phoebe Larsen
March 13, 2025
YOUTUBE CHANNEL

Where pros learn, share, and grow

Our YouTube channel is dedicated to strengthening dealerships by sharing real-world stories, expert insights, and community-driven strategies.
Dealer insights
Conversations with top dealers and industry leaders sharing what works on the ground.
Training tips
Actionable advice to improve service, sales, and parts performance at every level.
Success stories
Real-world examples of dealerships building stronger teams and deeper community connections.
CHECK OUT OUR CHANNEL
HEROHUB PODCAST

Fueling the future through stories of innovation

In our podcast, we explore the journeys of the trailblazers, trendsetters, and game-changers who are shaping the future of vehicles and equipment and changing lives. In each episode, we'll dive into real stories of passion, perseverance, and innovation, uncovering the human spirit behind the machines. Whether you're here for cutting-edge tech, business strategies, or simple love of the ride, this is where you'll find the inspiration to fuel your journey.

Listen now

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