Many dealers assume adding more OEM lines means more sales and higher profits — but data shows it often does the opposite. One dealership learned this firsthand when adding a new brand increased sales but cut net profit by over 70%, revealing that complexity, not performance, was the issue. The takeaway: growth only drives profit when it’s strategic — focus on efficiency, core brands, and measurable ROI before expanding.

Jeff Schmitt Lawn & Motorsports in Beaver Creek, Ohio, has grown into a 12-brand dealership by focusing on relationships over sales tactics. Sales Manager Ryan Moore drives success through trust-building, hands-on employee training, and a positive culture that keeps both staff and customers loyal.

The Motorcycle Industry Council’s Journey to Rider framework helps dealerships transform from sales floors into true community hubs for riders. By guiding customers through four stages—Inspire, Explore, Engage, and Integrate—dealerships can mentor new and returning riders, build confidence, and create lasting loyalty. Join the upcoming DealerHero webinar, “Where Riders Begin,” to learn how to apply this approach and turn first rides into lifelong relationships.

When a key employee leaves, dealerships can face major revenue loss — but the strongest operators avoid that risk by always building their bench. In this article, Jared Burt outlines how to stay ahead through proactive planning, internal promotion, and continuous recruiting. By investing in training and always keeping a “next up” mindset, dealerships can protect their revenue and strengthen their long-term success.

Lexa Frasier’s accidental start at Apple State Polaris grew into a controller role thanks to owners who invested in her potential. The dealership stands out by valuing work-life balance and genuine relationships over long hours and burnout.

When a key dealership employee leaves, revenue takes an immediate hit — which is why every dealership needs a clear “next up” plan. Whether promoting from within, hiring for experience, or training for attitude, the goal is to stay ready before turnover strikes. Herohub’s New Employee Fundamentals Course helps new hires ramp up fast, ensuring your team is always prepared to fill critical roles and keep profits steady.