Stevens Sports Center has evolved significantly over the years. Originally starting in 1967 as a gas station and motorcycle rental business, the dealership has grown into a well-established powersports destination. The acquisition of a Honda dealership in 1996 further expanded its offerings, and today, Stevens Sports Center operates two locations about 25 miles apart, catering to a wide range of customers.
The transition from selling boats to focusing on powersports vehicles was a defining moment for the business. Travis, with 31 years of experience in the boating industry, shared how the shift to motorcycles and ATVs felt like a natural progression. The downturn of the boat market in the mid-2000s led to this transition, and the explosion of interest in ATVs and side-by-sides during COVID-19 reinforced the shift. When the pandemic hit, Stevens Sports Center adapted quickly, implementing curbside pickup and phone sales to continue serving customers. Their work servicing emergency vehicles allowed them to remain operational as an essential business. While in-person interactions have returned, they still offer curbside pickup for customers with limited availability.
Community involvement is a core value at Stevens Sports Center. The dealership actively participates in charity auctions and collaborates with local police and fire departments, building strong relationships and a sense of trust within the community.
Unlike many businesses that struggle with seasonal fluctuations, Stevens Sports Center has built a product lineup that keeps fun steady year-round. With offerings for every season, from ATVs and motorcycles to snowmobiles and hunting-related gear, the dealership ensures a consistent flow of customers.
A key element of Stevens Sports Center’s success is its team. With around 30 employees across both locations, the dealership operates with a strong sense of teamwork and family. This close-knit environment fosters a culture where employees take pride in their work, creating a positive experience for customers.
At the heart of the business is a simple motto: “How do you spell fun? S-T-E-V-E-N-S.” This phrase reflects the dealership’s mission to provide excitement and adventure to its customers. As they look to the future, Stevens Sports Center remains dedicated to its values of service, quality, and community engagement. Their story is one of adaptation, resilience, and a passion for powersports that continues to drive their success.
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