Lockard’s Inc. has been a part of the Sutton, West Virginia, community since 1840, starting as an equipment dealership. In 1971, Chad Lockard’s father, frustrated with a Honda dealership experience, chose to align with Kawasaki instead. This move marked the dealership’s entry into the powersports industry.
As the 8th-generation owner, Chad Lockard continues to honor his family’s business while introducing updates to keep it current. Recent changes, such as implementing the Lightspeed system and planning a new facility, helps them adapt to the times while meeting customer needs.
Sutton, with its rural landscape and central location in West Virginia, provides a unique advantage for powersports. While it might not be an obvious choice for some businesses, the area’s abundance of trails and open areas makes it a natural fit for ATVs and side-by-sides, offering riders plenty of opportunities to explore without the restrictions of city life.
Chad notes that the rural setting has been key to their longevity. “The area hasn’t changed much, but that’s exactly why it works. When people think about riding side-by-sides, they imagine places like this.” The business has remained steady through shifts in the industry by staying connected to its customers.
Lockard’s Inc. blends decades of experience with a forward-thinking approach, offering customers both trusted service and exciting opportunities to explore the outdoors. It’s a place where a rich family history and modern advancements come together to serve the powersports community.
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