In Millcounty, Texas, Andy Witcher has taken Hoffpauir Polaris from a modest, two-person dealership into a powerhouse of off-road vehicle sales.
When Witcher first took the helm, the dealership was selling around three units monthly. Today, they're moving around 150 units a month with a customer base that stretches across Texas and into neighboring states. But the real magic isn't in the sales figures—it's in the approach.
"We decided early on that we weren't going to play by traditional dealership rules," Witcher explains. Instead of marking up vehicles to maximize immediate profit, they chose a radical strategy: sell at invoice prices and make their margin on accessories. This competitive approach has widened their reach into neighboring states.
But the dealership's most innovative strategy lies in their approach to marketing and community engagement. While most businesses pour money into traditional advertising, Witcher redirects significant funds to nonprofit organizations like the Coastal Conservation Association and Texas Wildlife Association. This isn't just a marketing tactic—it's a genuine commitment to the communities they serve.
Witcher shared a story about a couple who drove six hours from Beaumont, passing seven other dealerships, specifically to buy from Hoffpauir Polaris. When Witcher asked why they came so far, their response was simple: "You support the organizations we care about."
Family isn't just a buzzword here—it's a fundamental business philosophy. Witcher encourages employees to prioritize their personal lives, allowing time for children's baseball games and family events. "I grew up thinking work was everything," he reflects. "Now I understand that work should enhance your life, not consume it."
His participation in DealerHero 20 Groups has further refined Witcher’s approach. "You can get stuck thinking you have all the answers," he says. "These meetings remind me there's always something new to learn."
At 60, Witcher shows no signs of slowing down. In fact, he's considering working until 70, driven by a genuine love for the business and the people he serves. "I like making people happy," he says simply. "Everything we do, we do for our family." For Andy Witcher, success isn't measured in units sold or revenue generated. It's measured in customer smiles, employee satisfaction, and the ability to support the communities that support them.
.svg){kind=small}