Founding Principles:
Localed in Northern New Mexico, J&L Powersports is dedicated to service and has a passion for empowering others. Founded by James Newfer and Lauren Trujillo, the dealership’s story is one of unwavering commitment to providing the best possible service to their community and the surrounding region.
A Shared Vision:
For James and Lauren, the journey to becoming dealership owners was a path paved with hard work, determination, and a deep-seated desire to make a difference in people’s lives. Their journey began in Texas, where they reunited and both pursued careers in the powersports industry. Starting from humble beginnings as mechanics, they quickly rose through the ranks, gaining invaluable experience and expertise along the way.
Service-Centric Philosophy:
However, it wasn’t until they relocated to New Mexico that they truly found their calling. Inspired by their shared passion for serving others, James and Lauren set out to create a dealership that prioritized customer satisfaction above all else. Specializing primarily in parts and service, with a selection of Beta motorcycles, they envisioned a place where every customer would feel valued, respected, and truly cared for – a place where service wasn’t just a department, but a way of life.
Every Interaction Matters:
At J&L Powersports, service isn’t just a buzzword – it’s a core value that permeates every aspect of the business. From the moment customers walk through the door, they’re greeted with warmth, professionalism, and a genuine desire to help. James and Lauren believe that every interaction is an opportunity to make a positive impact, whether it’s assisting with finding the right part, providing expert advice, or simply lending a listening ear.
When asked about their favorite part of being dealership owners, James and Lauren both agree – it’s the people. For them, nothing brings greater satisfaction than seeing the smiles on their customers’ faces and knowing that they’ve made a difference in their lives. Whether it’s helping a customer solve a problem with their machine or going the extra mile to ensure a smooth service experience, their passion for service shines through in everything they do.
In a world where customer service often takes a backseat to profit margins, J&L Powersports is a refreshing reminder that putting people first is the key to success. With James and Lauren leading the way, the dealership continues to thrive, earning a reputation as a trusted partner and a pillar of the community. Their commitment to service excellence serves as an inspiration to us all, reminding us that true success isn’t measured by sales figures, but by the lives we touch and the difference we make.
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