In Colorado Springs, Rocky Mountain Cycle Plaza has been a key name in the powersports world for over 50 years. Sales Manager Michael, who has been in the industry for 8 years and joined the dealership eight months ago, has seen how the business has evolved alongside the city. When the dealership was first established, it began by acquiring a failing Honda dealership and gradually expanded its offerings over time. Today, it is the largest dealership in the area.
What makes Rocky Mountain Cycle Plaza unique is the lasting relationships it has built with its customers. Many people return year after year, and some even bring their children in to experience the same positive service they received when they were younger. Michael says it’s the personal connections and repeat customers that keep the business thriving, not just the products sold. Watching families come through the doors is a constant reminder of what makes the work meaningful.
The growth of Colorado Springs over the years has impacted the dealership. Michael, who moved from Florida to Colorado, has seen the city’s expansion firsthand, particularly with its large military presence. As the area grew, the demand for off-road vehicles and motorcycles followed suit, and the dealership adapted to meet that need. The close access to scenic trails also adds to the draw for people looking to get out and explore, making it easier than ever for locals to find their next adventure.
In spite of the hurdles that come with any business, Michael and his team stay motivated because they love what they do. The dealership isn’t just about selling products; it’s about creating experiences for customers. Whether it’s helping someone pick out their first bike or seeing a familiar face return for an upgrade, knowing that they are part of making someone’s memories is what keeps the team excited and engaged.
Rocky Mountain Cycle Plaza is a place where customers feel like part of a community. Over the years, the team has built strong relationships with riders, helping them find the right fit and creating experiences that last a lifetime. For Michael and his team, it’s about watching families grow, greeting familiar faces, and knowing they play an essential role in their customers’ adventures. The personal connections made over the years continue to shape the dealership and its place in Colorado Springs.
.svg){kind=small}