Mike Southern, General Manager of Mt Airy Yamaha Suzuki in Mount Airy, North Carolina, has carved out a fulfilling career in the powersports industry through hard work, community connections, and a love for his work. While his career didn’t begin in powersports, his journey into the field was sparked by a friend’s encouragement and a chance connection with a neighbor who worked as a national service rep for Honda. From those early days, Mike’s path took a turn toward an industry that he now considers more than just a business—it’s his professional home.
Mike maintains a close connection to the local community through meaningful involvement in a variety of activities. Over the years, Mt Airy Yamaha Suzuki has sponsored everything from rodeos and gospel singing events to youth sports like T-ball, softball, basketball, and even local wrestling. These efforts reflect Mike’s commitment to creating connections that go beyond sales and service, emphasizing the dealership as an integral part of the area.
For Mike, staying motivated and enthusiastic comes naturally because of the people he surrounds himself with. He believes in building a team of like-minded individuals who lift each other up. The camaraderie among local dealers also provides a sense of solidarity and shared purpose. Mike’s excitement to head to work each day is a reflection of his genuine appreciation for what he does, driving his determination to keep the business thriving.
When asked about a memorable moment from his early days in the industry, Mike shared a humorous story that has become part of his history. Just three months into his new role, he accidentally backed into a row of ZX-6 motorcycles, sending nine of them toppling over like dominoes. Though it could have been a disaster, the moment serves as a lighthearted reminder of how far he’s come since those early days.
Mike Southern’s leadership at Mt Airy Yamaha Suzuki is a reflection of his dedication to both the industry and his community. His approach demonstrates how a strong work ethic, supportive relationships, and a sense of humor can combine to create something truly special in the world of powersports.
.svg){kind=small}