In December 2021, Jaime Rodriguez and his partners Minnie and Raja, acquired Apple State Powersports in Yakima, Washington. With over 30 years of experience in various businesses, including insurance and hospitality, Jaime brought a fresh perspective to the powersports industry. The dealership quickly expanded its offerings, adding watercraft in January 2023 and pontoons and fishing boats later that year.
Apple State Powersports stands out as a “unicorn” in the industry, housing multiple brands under one roof, including the coveted Harley-Davidson line. This diverse selection allows the dealership to cater to year-round enthusiasts, offering:
The dealership prioritizes community involvement through various events and initiatives:
Yakima’s unique geography and climate make it an ideal location for powersports enthusiasts:
Like many in the industry, Apple State Powersports faces challenges such as:
To address these issues, the dealership has implemented new processes, including prioritizing immediate funding upon deal closure and carefully managing inventory across their two locations.
Apple State Powersports operates with a dedicated team of professionals:
Jaime Rodriguez serves as the hands-on General Manager, bringing his extensive business experience to daily operations. His partners, Minnie and Raja, contribute to strategic decision-making and attend regular management meetings.
Lexa Frazier, the Controller, joined shortly after the acquisition and plays a crucial role in managing the dealership’s finances and operations.
The dealership is further supported by a skilled staff, including:
This diverse team ensures that Apple State Powersports can provide comprehensive service across all aspects of the business, from sales and maintenance to community engagement and customer support.
As Apple State Powersports continues to grow and adapt to industry changes, its commitment to customer service, community engagement, and diverse product offerings positions it well for future success in the dynamic Yakima Valley powersports market.
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