Some people chase careers for stability, others for excitement. Justin Smith, General Manager of Lejeune Motorsports in Jacksonville, North Carolina, made his move for something else—fulfillment. Selling powersports was what he wanted to do. After leaving law enforcement in 2016, Justin stepped into the dealership, shifting gears toward an industry that felt more like home.
Lejeune Motorsports has been part of Jacksonville’s landscape since the 1950s, a name that’s been around long enough to see many riders come through its doors. Jacksonville itself has a reputation—it’s a military town through and through, thanks to Camp Lejeune, which brings in Marines and their families from all over the country. That influence is everywhere, from the people working behind the counter to the customers walking in looking for their next off-road experience.
For Smith, selling these machines isn’t about sitting behind a desk all day. It’s about knowing what they can do firsthand. “You’ve got to get out and ride them,” he says. And that’s exactly what he does. Some of his favorite places to put them to the test? Sand Ridge, a local gem with deep sandy trails that keep riders on their toes. MX parks offer a different kind of rush, built for speed and precision. And then there’s the legendary Hatfield-McCoy Trail System—a bucket-list destination spanning West Virginia with trails that twist through mountains, offering everything from easy cruising to extreme technical challenges. Justin’s passion for local riding and quality machines makes him a key mentor for his customers.
Lejeune Motorsports is more than just a dealership; it’s a place for riders who share a love for the open trail. Whether it’s active-duty military, veterans, or locals looking for an escape, the people walking through the showroom doors have one thing in common—they want to ride. And Smith? He’s right there with them, making sure they find the right machine to do it.
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