ABOUT US

Elevate. Lead. Thrive together.

Herohub is the Experience Platform that unifies brands, manufacturers, aftermarket distributors, and independent dealers to build high-performing teams that deliver unforgettable customer experiences—together.
OUR MANTRA
Dealers are heroes. To their customers. To their communities. To the brands they represent. Herohub honors dealers for the way they change their customers' lives for the better.
the herohub story

It started with a vision

Herohub was created by two industry veterans:

Jared Burt, a former dealership owner-operator who experienced firsthand the need for better tools, training, and alignment to support real-world retail performance.

David Barr, a digital strategist and digital product leader who spent years designing enterprise technology to resolve the channel conflicts between OEMs and independent dealer networks.

Together, they built Herohub: an Experience Platform designed to empower the people at the heart of retail—the dealer—while aligning them with the brands, manufacturers, and aftermarket partners who rely on them.

Jared and Dave on a motorcycle ride in the desertMembers of the Herohub team at AIMExpo 2025
OUR SOLUTIONS

What Herohub powers

The Herohub Experience Platform powers three core capabilities that transform disconnected initiatives into unified, channel-wide performance.
Shop digital Ecommerce mobile and desktop screens for Exmark

Unified Ecommerce

Ecommerce for vehicles, major units, parts, accessories, and dealer services delivered through brand-controlled channels that leverage each dealer’s customer relationships and fulfillment capabilities to enable seamless, local ecommerce at scale.
Brand ecommerce experiences for major units, P&A, and service bookings
Dealer as seller-of-record transactions that maintain local relationships and convenience
OEM-supported activation to drive adoption across the dealer network
Person holding a phone while on a web-based meeting

DealerHero™

A dealer-led growth ecosystem that includes:
DealerHero 20 Groups – Peer performance groups that drive accountability and profitability
DealerHero Coach – Targeted coaching for operational leaders
DealerHero Bootcamps – Leadership development and team alignment training
DealerHero Adventures – Immersive strategic retreats for high-performing dealership leaders
Screen showing DealerAI instructions before a sales simulation

DealerAI™ & DealerAI™ Advantage

AI-powered coaching tools for sales and service teams, and brand-powered simulations for OEMs and vendor partners.
DealerAI™ – AI-powered roleplay and coaching simulations that help sales and service teams build real-world capabilities
DealerAI Advantage™ – A branded simulation platform that helps OEMs, brands, manufacturers, and distributors activate, train, and align their dealer networks
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WHY IT MATTERS

The Herohub advantage

Herohub gives brands, OEMs, manufacturers, and their dealer networks an unfair advantage.
OEMs & Distributors
Benefit from a high-trust, high-capability retail channel that delivers on brand promises.
Dealers
Build stronger teams, improve customer experience, and grow with confidence.
Customers
Enjoy seamless, informed, and authentic interactions across every touchpoint.
INDUSTRIES

A connected experience platform

Herohub specializes in supporting industries where independent dealer networks are essential to success, including:

Automotive

Powersports

Recreational Vehicles (RVs)

Marine

Outdoor Power Equipment

Agriculture

Ready to get started?

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