Adrian Willis of Easy Living Yamaha & Polaris has built a powersports tradition spanning over five decades in Rome, Georgia. Established in 1972, the dealership has evolved from its camper origins to become a pillar of the local powersports scene.
The family-owned business has adapted to market trends, transitioning from street bikes to a focus on off-road vehicles, particularly UTVs. Adrian, who joined the business in 1995, proudly notes that they’re “doing the most with the least in the country.”
What sets Easy Living apart is its enduring relationships. The dealership now serves grandchildren of original customers, creating a sense of generational loyalty. This continuity extends to their staff, with many employees having worked there for years.
Community involvement is at the heart of Easy Living’s philosophy. They support local businesses, schools, and charitable causes, including the annual St. Jude’s ride organized by Southern Cruisers, which they sponsor each October.
The dealership has carefully curated its brand offerings over the years. Adrian mentions they sell more utility UTVs than performance models like the RZR, indicating a keen understanding of their customer base. They’ve also expanded into watercraft, rounding out their powersports portfolio.
Easy Living has made strategic decisions about which OEMs (Original Equipment Manufacturers) to partner with. Adrian expressed satisfaction with their current lineup, stating, “We’re happy with what we carry right now.”
Easy Living Yamaha & Polaris’s success story is one of adaptability, community engagement, and a deep-rooted commitment to customer service. As they continue to serve new generations of powersports enthusiasts, their impact on the industry seems set to endure.
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