The roar of an ATV engine isn't just a sound for Reed Laylock—it's a family legacy, a business model, and a way of life. Growing up in a household where motorsports were a way of life, Reed has transformed his childhood passion into a thriving dealership, Offroad Powersports & Accessories.
"Dad's always been big into ATVs and dirt bikes," Reed remembers. "I was on a four-wheeler when I was just three years old." This early exposure was foundational. By the time Reed was working at the family dealership, he understood that powersports was more than just selling machines—it was about selling experiences and adventures. Reed has witnessed remarkable transformations in the powersports world. "When I started, we were selling basic four-wheelers," he explains. "Now, we're talking about $60,000 machines with incredible technology." This evolution hasn't just been about price points, but about sophistication, performance, and customer expectations.
At the core of Reed's success is a simple yet powerful philosophy: customer satisfaction. "Our main goals are taking care of customers," he emphasizes. "We want to make sure we're doing everything every day to make our customers happy." This approach has helped the dealership grow from a small three-person operation in 2008 to a robust team of 14 today.
One of Reed's most significant challenges has been balancing the demanding retail environment with family life. "It's tough in retail," he admits. "Holidays and weekends are your busiest times, when everyone else wants to be off enjoying themselves." His solution? Being intentionally present, both at work and at home.
Reed is a strong advocate for continuous learning. Through participation in DealerHero 20 Groups and constant industry observation, he's developed a nuanced understanding of powersports retail. "The biggest issue is that most training tries to apply car dealership models to our industry," he notes. "Powersports is different. We're selling Rangers, not houses."
As the powersports industry continues to evolve, Reed Laylock's Offroad Powersports & Accessories stands at the forefront; he's part businessman, part enthusiast, and entirely committed to the world of off-road adventure.
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