Herohub | Data Insights & Market Research

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Build a strategy based on actionable insights

From in-depth market research to customized benchmarking studies, we help manufacturers connect with their customers and dealer network, clarify opportunities, and make strategic decisions with confidence.

KEY BENEFITS

Gain a competitive edge with tailored research studies

Market and consumer insights

Leverage data-driven research to gain a clear picture of industry trends, customer preferences, and the competition, so you can fine-tune your strategies and marketing for maximum impact.

Product performance analysis

Use data and customer feedback to see how your products are performing, learn what’s working, spot areas to improve, and find new opportunities to innovate.

Competitive benchmarking

Keep your brand and dealers ahead of the game by tracking industry leaders, pricing trends, and market positioning—so you stay competitive and always top of mind.

RESEARCH SERVICES

Create a customized research plan that meets your goals

Whether you want to better understand shifting customer expectations or rapidly gather intelligence on your next product, we can build a custom research plan that helps you refine existing strategies and plan for long-term growth.

Survey development & analysis

Persona studies

Experience audit

Journey mapping

Customer interviews

Voice of the consumer (VOC)

Voice of the dealer (VOD)

VOICE OF THE DEALER STUDIES

Unlock dealer insights to strengthen your brand

Your dealers are on the front lines — but do you truly understand their challenges, needs, and opportunities? We partner with OEMs to design customized studies using our DealerHero panel and collect candid feedback to improve dealer relationships, optimize support, and drive long-term growth. You’ll gain a clear, data-driven roadmap to enhance engagement, increase sales, and build a stronger dealer network.

Show your dealers you’re listening by taking targeted action based on their needs, building trust and long-term loyalty.

We don’t just collect feedback—we turn it into clear strategies that help you optimize dealer engagement and boost sales.

Dealers are more honest with a third party, giving you real insights to strengthen relationships and improve support.

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Data Insights & Market Research