Herohub | Dealer AI Advantage

Activate your dealer network with sales simulations that build brand champions

DealerAI Advantage is a powerful, proprietary AI-driven simulation platform that transforms dealership sales training for OEMs and Brands.

At the heart of DealerAI Advantage is immersive, on-demand Sales Coaching Simulations that guide retail personnel in presenting the promotions, features and advantages of your products—the same way they would to a customer.

OEM BENEFITS

Make your brand the go-to choice at the dealership

DealerAI Advantage doesn’t just train employees—it creates an army of brand ambassadors. When salespeople are more comfortable and confident presenting your brand’s products, your brand becomes the first one they pitch, the one they believe in, and the one that sells.

More mindshare

More brand affinity

More market share

YOUR UNFAIR ADVANTAGE

Why DealerAI Advantage works

Your products deserve to be the first and most confidently presented on the showroom floor. DealerAI Advantage makes that happen.

Whether you're leading the sales floor, service lane, or parts counter, DealerAI helps your team maximize every customer interaction—without adding more to your plate.

AI-Powered Roleplay Simulations

Sales staff sharpen their skills with interactive, voice-enabled simulations that mimic real customer conversations.

Product knowledge validation

Salespeople are tested on their ability to present your brand’s features, advantages, and promotions in real time.

Brand-aligned content

Simulations are built around your brand’s messaging, current programs, and consumer promotions.

White-labeled dealer portals

Delivered through the Herohub platform, your OEM/Brand Portal is customized to align seamlessly with your existing e-learning ecosystem.

An example of a scorecard for a first-time buyer, including a breakdown of key metrics the user will be scored on, objective, and time limit for the simulation

Features

Dashboards for Brands & Manufacturers

With Herohub’s proprietary DealerAI Advantage Dashboards, stakeholders don’t just train their networks—they gain clear visibility into how well their brand is represented at the front line.

Custom dashboards provide real-time insights into key sales enablement metrics, including:

Brand affinity scores

Gauge how well your brand resonates with front-line staff across your dealer network.

Recall of promotions & promos

Know how effectively your current campaigns are making it to the showroom.

Proficiency in product presentation

Track and score how confidently and correctly reps position your products vs. alternatives.

Dealer AIAdvantage