Herohub | DealerAI

WHAT IS DEALER AI?

Real conversations. Real coaching. Real results.

DealerAI isn’t just training—it’s coaching. It's more than knowledge transfer—it's skill building.

Our proprietary simulation platform acts like a virtual sales manager, giving your frontline team the reps, feedback, and confidence they need to win with customers every single day.

Whether you're leading the sales floor, service lane, or parts counter, DealerAI helps your team maximize every customer interaction—without adding more to your plate.

Close-up of a young man with DealerAI stats in the corner of the screen

PATHWAYS

Three coaching pathways. One goal: profitability.

DealerAI is designed for your entire revenue-generating team with three targeted pathways.

Major Units / Sales Pathway

Focus: Increase close rates and improve customer connection

Outcome: Higher confidence, more units sold, better presentations

Service Pathway

Focus: Increase average hours per RO through better communication and upsell skills

Outcome: Higher $/RO and higher service customer satisfaction

Parts & Accessories Pathway

Focus: Maximize upsell potential and customer experience

Outcome: Increase lines per transaction and attachment rate

HOW IT WORKS

Daily simulations = daily improvement

DealerAI guides your team through daily sales simulations that are short, scenario-based, and built around real-world conversations. It's the repetition and coaching they need to stay sharp—without the burnout.

Lifelike customer interactions

Trackable progress by employee and manager

Instant feedback and coaching tips

Fresh simulations added weekly

A transcript from a DealerAI simulation with a first-time buyer

Two people riding a Polaris side-by-side the sand

manager support

Support for managers—as much (or little) as you want

Team meetings made easy

Use built-in Coaching Guides for quick 5-minute huddles with your team.

Track progress. Spot opportunities.

Review real-time simulation data and progress to spot coaching moments.

Ongoing guidance

Let DealerAI coach your team throughout the week to keep them sharp.

Support for busy leaders

Whether they’re hands-on leaders or juggling multiple roles, DealerAI is the assistant every manager wishes they had.

WHAT DEALERS ARE SAYING ABOUT DEALER AI

Real dealers. Real results.

"[DealerAI] deep dives into specific things that we don’t really talk about. It brings them to light and gives us a chance to do better. It’s very cost effective and doesn’t take a lot of time. It’s something everyone can do really quick every day and see results."

Justin Alpiser

Co-Owner & General Manager, Team Powersports

Your virtual sales coach for the whole revenue team

Real conversations. Real coaching. Real results.