Build the leaders your dealership needs

Jared Burt brings 28 years of experience in the powersports industry, including 16 years as the owner and operator of Rexburg Motorsports and the acquisition of four additional dealerships. He holds an MBA from Brigham Young University and has served as Director and Vice President at Arctic Cat Inc. Jared is the Founder and CEO of Herohub, a board member for TUFR Tech, and a Professor of Business and Marketing at BYU-Idaho. A lifelong powersports enthusiast, Jared enjoys sharing his knowledge and passion for the industry.

Kurt von Ahnen is a published author and recognized expert in the Powersport and Marine Industries, as well as an Agency Owner in the Digital Marketing space. His book “Service Writing in Black and White” paved the way for a career path working with great brands like Ducati, BRP, Suzuki and others. This led to an independent dealer-focused offer in the form of the Powersport Academy, where Kurt helps dealers increase their Parts and Service business.He also works with the Marine Retailers Association assisting Marine Dealers in a certification program that covers all areas of the dealership through Process Development.

As the CEO of Live Oak Dealer Service, Angela is on a mission to revolutionize powersports dealerships nationwide, transforming them into vibrant hubs of opportunity and growth. Angela has over two decades in the industry, from sales and finance to corporate settings including vendors. With a passion for empowering others through innovative training and compliance strategies, Angela has been recognized by platforms such as MPN Power Players, Mastering Powersports Dealership FIXIT, and earned accolades including the Powersports Accelerates Women with Spark Award.

Jennifer Robison brings 28 years of diverse experience in the powersports industry, spanning multiple roles, including dealership accessories management, buying, and business development. During her time at Tucker Rocky, a prominent national distributor, she collaborated with over 1,000 dealerships, offering education and implementing high-performing retail strategies. Jennifer specializes in creating impactful in-store experiences, from optimizing product placement and branding to leveraging space with a seasonal approach to drive sales and customer engagement.

Brian Kane brings over 36 years of leadership in the powersports and automotive industries, specializing in multi-location franchise management. As Director of Operations, he has overseen fixed operations, accounting, and inventory management, driving profitability and efficiency across multiple dealerships. Brian has served as Parts & Accessories Director for 19 metric locations, General Manager of a seven-line metric franchise store, and an equity owner and Director of Operations for a five-store group. Passionate about team development, he fosters a collaborative environment that inspires teams to exceed sales goals and deliver exceptional customer experiences. An avid outdoor enthusiast, Brian enjoys off-road riding, snowmobiling, and coaching youth hockey, where he has been a USA Hockey Level 4 Certified Coach for 30 years.

Brandon Pack combines over 10 years of digital marketing experience with eight years in the powersports service world, giving him a unique perspective on dealership growth. With a background in sales and a track record of success inside dealerships, Brandon knows how to build strategies that drive real results. He specializes in connecting marketing efforts with on-the-ground operations to boost visibility, customer engagement, and overall profitability.

Brandon Prokupek brings over 15 years of powersports experience and firsthand dealership ownership to the table, giving him deep insight into what really drives customers. After years as a General Manager and working with outside agencies, he saw a clear gap in how traditional marketing approaches missed the mark for this industry. Having worked in nearly every dealership role, Brandon understands both the customer and the operational side—making him uniquely equipped to craft marketing strategies that actually resonate and deliver results.