Designing a More Valuable Dealership: Webinar Sign-up

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Designing a More Valuable Dealership: The Dealer’s Guide to Valuation and Long-Term Wealth

Presented by: Laura Lemco, Dealership Valuation Expert

Date: Wednesday, February 4, 2026

Time: 12PM Eastern

Location: Zoom Webinars

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WEBINAR DETAILS

What you'll gain

Your dealership is likely your largest asset. Do you know what it’s really worth—or how to make it worth more?

Most dealers focus on monthly profits—but very few truly understand what drives the long-term value of their dealership.

Valuation isn’t just about selling. It affects:

Your personal wealth

Succession and exit planning

Risk, leverage, and control

The kind of buyers, partners, and opportunities available to you

In this DealerHero webinar, valuation expert Laura Lemco will break down how dealerships are actually valued—and what owners can do today to build a more valuable business over time.

This webinar is ideal for: Dealership owners and partners, dealers thinking about succession or exit planning, growth-minded operators building long-term wealth, and dealers who want to reduce owner dependency and risk.

Whether you plan to sell in 2 years or 20 years, understanding valuation helps you make better decisions now.

Real-World Valuation

How dealerships are valued in the real world (and what formulas miss)

Value Drivers

The key drivers that increase—or quietly destroy—dealer value

Valuation Killers

Common operational and financial mistakes that suppress valuation

Wealth Design

How to design a dealership that builds wealth, not just income

Always Relevant

Why valuation matters even if you never plan to sell

Meet your presenter: Laura Lemco

Laura Lemco is a nationally recognized dealership valuation expert and President of Dealership Valuation Services, LLC. With more than 25 years of experience in the automotive and specialty vehicle industries, Laura specializes in valuing dealerships for buy-sell transactions, succession planning, estate and tax matters, and litigation support.

She holds the Accredited Senior Appraiser (ASA) and Certified Valuation Analyst (CVA) designations and is widely respected for her practical, dealer-focused approach. Having grown up in the dealership world, Laura combines deep technical expertise with real-world operational understanding.

Laura works with automotive, powersports, RV, marine, and equipment dealers across North America, helping owners understand—and increase—the true value of their businesses.

Support

Frequently asked questions

Everything you need to know about our webinar.

How long will the webinar last?

30 minutes! We keep webinars under an hour because we know how busy your schedule is.

How do I get the meeting link?

For those that register, you will get an email the morning of that includes the meeting link.

Does it cost anything?

Nope! That's the great thing about our webinars – you get valuable content (that's normally priced at a premium) for free!

Will it be recorded for me to watch?

Yes, it will be recorded, but only those that join the DealerHero 20 Group Advantage will receive access to the entire recording.If you're not in the 20 Group Advantage, only part of it will be posted on our YouTube channel for you to watch!