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COURSE DETAILS

Sales & Marketing Management  Certification

Time to Elevate Your Sales and Marketing Game? Herohub’s Sales & Marketing Boot Camp is a dynamic training and certification program built for dealership leaders who want to drive more leads, close more deals, and master the modern marketing strategies fueling today’s top-performing teams. This course combines proven sales techniques with cutting-edge digital strategies—including the use of AI—to help you attract the right customers, engage them more effectively, and create a seamless path from online interest to in-store purchase.
AI & Data-Driven Selling
Use artificial intelligence to identify hot leads, personalize customer outreach, and improve closing rates.
Modern Digital Marketing Tactics
Discover how to use SEO, social media, email, and paid ads to generate qualified leads and increase dealership visibility.
Sales Funnel Optimization
Build a sales process that aligns your team and improves lead conversion from first contact to final sale.
Customer Engagement & Experience
Leverage tools like chat, automation, and reviews to create stronger connections and repeat business.
Strategic Campaign Planning
Create quarterly sales and marketing campaigns that are aligned, measurable, and built for growth.

Course Details

45-minute sessions (Sales); 90- minute sessions (Marketing); 2x/month
Course Dates:
9/9, 9/23, 10/7, 10/21, 11/4, 11/18, 12/2, 12/16, 1/6

Pricing

Standard Rate: $4,475
20 Group Discount: -$1,000
20 Group Rate: $3,475

20 Group Advantage

As a 20 Group member, you qualify for a $1,000 discount to this course.

Meet your coach: Brandon Pack

Brandon Pack combines over 10 years of digital marketing experience with eight years in the powersports service world, giving him a unique perspective on dealership growth. With a background in sales and a track record of success inside dealerships, Brandon knows how to build strategies that drive real results. He specializes in connecting marketing efforts with on-the-ground operations to boost visibility, customer engagement, and overall profitability.

Meet your coach: Brandon Prokupek

Brandon Prokupek brings over 15 years of powersports experience and firsthand dealership ownership to the table, giving him deep insight into what really drives customers. After years as a General Manager and working with outside agencies, he saw a clear gap in how traditional marketing approaches missed the mark for this industry. Having worked in nearly every dealership role, Brandon understands both the customer and the operational side—making him uniquely equipped to craft marketing strategies that actually resonate and deliver results.

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