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COURSE DETAILS

Parts to Profit: Maximize Margins, Minimize Waste

Certification Course

Are you ready to take your Parts Department to the next level? Herohub’s Parts Management Boot Camp is a comprehensive training and certification program designed to help dealership professionals maximize profitability, optimize inventory, and drive sales through proven strategies.This course dives deep into the business of parts, teaching you how to make smarter buying decisions, leverage OEM and aftermarket programs, and turn your inventory into a cash-flow machine.
*DealerAI Parts Role-plays now included in this course!
Smart Buying & Inventory Control
Stock what sells, manage cash flow, and reduce waste.
Maximizing OEM & Aftermarket Programs
Leverage distributor deals and dating programs to increase profits.
Service-Driven Sales Growth
Turn your service department into a top parts customer.
Visual Merchandising Strategy
Best practices, focused on display, fixtures and signage, use of physical showroom space and adding to stores profits.
Annual Merchandising Planning
Build annual strategy for deliberate ROI, focused on space time and purchasing with purpose

Course Details

3-Month Course:
45-minute sessions 2x/month
Course Dates:
9/11, 9/25, 10/9, 10/23, 11/6, 11/20, 12/4, 12/18, 1/8, 1/22

Pricing

Standard Rate: $4,475
20 Group Discount: -$1,000
20 Group Rate: $3,475

20 Group Advantage

As a 20 Group member, you qualify for a $1,000 discount to this course.

Meet your coach: Jennifer Robison

Jennifer Robison brings 28 years of diverse experience in the powersports industry, spanning multiple roles, including dealership accessories management, buying, and business development. During her time at Tucker Rocky, a prominent national distributor, she collaborated with over 1,000 dealerships, offering education and implementing high-performing retail strategies. Jennifer specializes in creating impactful in-store experiences, from optimizing product placement and branding to leveraging space with a seasonal approach to drive sales and customer engagement.

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