Jared Burt is the Founder and CEO of Herohub, the company behind Shop Dealer Ecommerce, DealerAI and DealerHero 20 Groups—pro services and digital tools that are transforming how dealerships and OEMs train, sell, and grow. A former owner and operating partner of Rexburg Motorsports, Jared also held key leadership roles at Motorfist/Arctic Cat, where he focused on dealer network development and marketing strategy. His roots in the industry run deep—he grew up selling parts at his family’s International Harvester dealerships. He holds an MBA from Brigham Young University and has taught business and marketing at BYU-Idaho. When he’s not leading innovation in the industry, you’ll likely find him outdoors—most recently, summiting the Grand Teton.

Jennifer Robison brings nearly three decades of hands-on experience in the powersports industry, with a career that spans dealership operations, accessories management, and business development. From her time managing buying and merchandising roles to her impactful work at national distributor Tucker Rocky—where she supported over 1,000 dealerships—Jennifer has become a trusted expert in retail strategy. She specializes in transforming showroom spaces into high-performing profit centers by optimizing product placement, elevating branding, and using a seasonal approach to boost sales and customer engagement.