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Mastering Dealership Cash Flow:
From Profit to Liquidity, Control, and Growth

Presented by: Laura Lemco & Jared Burt
Date: Wednesday, April 1, 2026
Time: 12PM Eastern
Location: Zoom Webinars
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WEBINAR DETAILS

What you'll gain

Most dealers focus on profit. But profit doesn’t pay the bills—cash flow does.
In today’s market, even profitable dealerships are feeling pressure. Inventory ties up more cash, floorplan costs remain volatile, growth consumes liquidity, and margins are tighter and less predictable.
In this DealerHero webinar, valuation expert Laura Lemco will break down how cash actually moves through a dealership—and what owners must do to build a business that funds itself, grows sustainably, and increases in value.
This webinar is ideal for dealership owners and partners, dealers experiencing growth but feeling cash pressure, operators looking to improve financial control and discipline, and dealers focused on long-term value—not just short-term profit. Whether you're expanding, stabilizing, or preparing for the future, understanding cash flow is essential.
Cash Flow Clarity
Why profitable dealerships still experience cash shortages—and how to better understand the difference between profit and true liquidity.
Operating Cash Insight
The critical difference between net income and operating cash flow, and why that gap shapes financial control.
Inventory & Risk
How inventory decisions directly affect liquidity, floorplan exposure, and overall financial flexibility.
Growth without Strain
How to align growth with financial stability so expansion strengthens the business instead of draining it.
Value Creation
Where top-performing dealers reinvest cash to improve long-term performance, flexibility, and dealership value.

Meet your presenter: Laura Lemco

Laura Lemco is a nationally recognized dealership valuation expert and President of Dealership Valuation Services, LLC. With more than 25 years of experience in the automotive and specialty vehicle industries, Laura specializes in valuing dealerships for buy-sell transactions, succession planning, estate and tax matters, and litigation support.

She holds the Accredited Senior Appraiser (ASA) and Certified Valuation Analyst (CVA) designations and is widely respected for her practical, dealer-focused approach. Having grown up in the dealership world, Laura combines deep technical expertise with real-world operational understanding.

Laura works with automotive, powersports, RV, marine, and equipment dealers across North America, helping owners understand—and improve—the financial performance and value of their businesses.
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Frequently asked questions

Everything you need to know about our webinar.

How long will the webinar last?

40 minutes! We keep webinars under an hour because we know how busy your schedule is.

How do I get the meeting link?

For those that register, you will get an email the morning of that includes the meeting link.

Does it cost anything?

Nope! That's the great thing about our webinars – you get valuable content (that's normally priced at a premium) for free!

Will it be recorded for me to watch?

Yes. All registrants will receive access to the replay.

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