Sign up for our FREE Fundamentals Course for Major Unit Sales Team Hires

This course prepares new salespeople to confidently guide customers through the buying journey, using proven sales techniques that build trust, close deals, and drive dealership growth.
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COURSE DETAILS

Major Unit Sales Team Fundamentals

Stepping into major unit sales is about guiding customers through one of their biggest purchase decisions with confidence and care. This course equips new salespeople with the skills to ask the right questions, present machines effectively, and close deals that build lasting customer relationships.
Build customer confidence by creating a positive, guided buying experience.
Grow sales by asking the right questions and uncovering true needs.
Improve communication by presenting machines clearly and connecting features to benefits.
Close deals collaboratively while reinforcing long-term customer relationships.
A headshot of Kurt von Ahnen

Meet your coach: Kurt von Ahnen

Kurt von Ahnen is a published author and recognized expert in the Powersport and Marine Industries, as well as an Agency Owner in the Digital Marketing space. His book “Service Writing in Black and White” paved the way for a career path working with great brands like Ducati, BRP, Suzuki and others. This led to an independent dealer-focused offer in the form of the Powersport Academy, where Kurt helps dealers increase their Parts and Service business. He also works with the Marine Retailers Association assisting Marine Dealers in a certification program that covers all areas of the dealership through Process Development.

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