2027 Powersports Industry Summit

WHAT TO EXPECT

No sponsors. No sales pitches. Just better industry conversations.

A focused environment built around candid discussion, practical ideas, and meaningful collaboration between dealers and the broader powersports industry.

APPLY TO ATTEND

Fresh Industry Insight

New data, emerging trends, forecasts, and perspectives on where the motorcycle and powersports industry is headed.

Dealer-Driven Ideas

Hear directly from dealership leaders about what’s working, what they’re changing, and what others can learn from their experience.

Real Connection

Build relationships with dealers, executives, and industry professionals in an environment designed for conversation—not trade-show selling.

WHAT WE’LL EXPLORE

The forces shaping the next era of powersports

Summit conversations will focus on the opportunities and challenges having the greatest impact on dealers and the industry.

Industry growth, dealership profitability, inventory management, and stronger operating performance.

Practical AI for dealership growth, the new rules of marketing, and changing customer behaviors and expectations.

What we can learn from Why Riders Ride and how the industry can attract and develop the next generation of riders.

Employee recruitment, retention, development, and the leadership practices that create stronger organizations.

Healthy dealership consolidation, evolving dealer organizations, and what sustainable growth looks like for the industry.

Practical takeaways dealers and industry leaders can bring back to their organizations and put into action.

Keynote Speaker

Chad Reed is coming to Jackson Hole

Two-time AMA Supercross Champion. AMA Motorcycle Hall of Famer. One of the most accomplished riders of his generation.

For nearly two decades, Chad Reed competed at the highest level of professional Supercross and Motocross, building a career defined by longevity, resilience, calculated risk and an unwavering drive to compete.

Chad will take the stage to share lessons from a career spent performing under pressure, adapting through change, building teams and finding ways to keep winning in an unforgiving environment.

It’s a conversation about far more than racing—and one with direct relevance for the dealers, executives and leaders shaping the future of powersports.

WHAT YOU'LL LEAVE WITH

Insight, relationships & ideas you can put to work

Leave Jackson Hole with a clearer understanding of where the industry is headed—and what you can do about it.

A sharper view of the trends changing powersports

New ideas for improving dealership growth and profitability

Practical applications for AI, marketing, inventory, and operations

Perspectives from leading dealers and industry professionals

New relationships with people helping shape the future of the industry

APPLY TO ATTEND

A close-up of motorcycles lined up at a dealership

TRAVEL & LODGING

Stay at Trailborn Jackson Hole

Attendees are responsible for their own airfare, lodging, ground transportation, and personal travel expenses.

A discounted Herohub room block will be available at Trailborn Jackson Hole for Summit attendees. Private booking information will be provided after registration.

Hotel Rate: $199 per night
‍Resort Fee: $40 per night

The Fuschl Comfort XL room in the Arabella Jagdhof Resort am Fuschlsee showing a bed and two chairs

The Fuschl Superior Deluxe room at the Arabella Jagdhof Resort am Fuschlsee

VISITING JACKSON HOLE

Make a trip out of it

The Summit may only last 24 hours. Your Jackson Hole trip doesn’t have to. Consider arriving Sunday and staying through Thursday to experience one of the country’s most iconic winter destinations.

National Elk Refuge Sleigh Ride

Ride by horse-drawn sleigh through the winter range of thousands of migrating elk with the Tetons as your backdrop.

Yellowstone in Winter

Take a guided snowmobile or snowcoach tour into Yellowstone to see Old Faithful, wildlife, geyser basins, and incredible winter scenery.

Snow King

Just steps from Trailborn, Snow King offers easy access to winter activities including snow tubing and ice skating.

Winter Wildlife Safari

Explore the Jackson Hole and Greater Yellowstone ecosystems with opportunities to see elk, bison, moose, eagles, and other wildlife.

Summit Agenda

Monday, February 8

1:00–6:00 PM

Summit Check-In

Check in, get settled, and get ready for the Summit.

EVENING

Dinner on your own

Kick off the Summit and connect with fellow attendees.

Tuesday, February 9

7:00–9:00 AM

Breakfast

Breakfast is included with Summit registration.

9:00 AM–4:00 PM

Industry Summit

A full day of keynotes, dealer spotlights, industry insights, emerging data, forecasts, and conversations about the changes shaping motorcycle and powersports. Lunch included.

4:00–5:00 PM

Keynote Speaker: Chad Reed

A keynote conversation with AMA Motorcycle Hall of Famer Chad Reed.