Brand Solutions
POWER YOUR SALES ONLINE THROUGH DEALERS
Shop Dealer Ecommerce
OEM-backed ecommerce experiences that support local dealers
Channel Partner Ecommerce
Streamlined ordering for national and key account customers
UNCOVER ACTIONABLE INSIGHTS
Data Insights & Market Research
Uncover trends, opportunities, and dealer-customer alignment for smarter decisions
ENGAGE & EDUCATE YOUR DEALER NETWORK
Dealer AI Advantage
AI simulations that build brand champions
Performance Groups
OEM or brand-sponsored peer groups focused on measurable improvement
Dealer Solutions
BUILD HIGH-PERFORMING TEAMS
Herohub Unlimited
A complete dealership talent-development system
HerohubIQ
Employee assessment and training powered by DealerAI
Bootcamps
Certification courses for tomorrow's leaders
Basecamps
In-person, instructor-led training at Herohub’s training facility
Herohub Lead
Hands-on coaching to accelerate results
LEVEL UP TOGETHER
Performance Groups
The new standard in advancing dealer excellence
Adventures
Strategy-driven networking experiences
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COMPLETE YOUR APPLICATion
Apply to Attend the 2027 Summit
The Summit brings together dealers, OEMs and industry media. Select the option that best describes you to continue.
Dealers
For dealership owners, managers and team members
Apply as a dealer
OEMs / Industry Partners
For employees of powersports manufacturers and OEMs
Apply as an industry partner
Gear & Apparel
A customer approaches you on the sales floor and asks for help picking out a new helmet. They aren’t sure which one is right for them and are looking for guidance.
Start your simulation
Media
For powersports, motorcycle and business media
Apply as a media professional