Webinar: Why Profitable Dealerships Run Out of Cash

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Why Profitable Dealerships Run Out of Cash

Presented by: Brett Smith, Partner, The Accounting Guys (TAG) & Jared Burt, CEO, Herohub

Date: Thursday, September 17, 2026

Time: 1PM Eastern

Location: Zoom Webinars

WEBINAR DETAILS

What you'll gain

A profitable P&L does not necessarily mean a dealership has cash in the bank. Dealers can generate solid gross profit and net income while still finding themselves short on cash when payroll, flooring, taxes, or inventory purchases come due.

The reason is that cash moves differently than profit. Inventory can sit too long. Parts can become obsolete. Work can get trapped in service. Receivables can linger. And accounting practices can make it difficult to see what is actually happening until cash becomes a problem.

Join Brett Smith of TAG and Jared Burt of Herohub for a practical look at dealership cash flow from both a financial and operational perspective. Brett will break down the Statement of Cash Flows, the cash conversion cycle, forecasting, and common accounting issues. Jared will connect those numbers to the dealership behaviors and operating practices that cause cash to become tied up.

The goal is simple: understand where your cash is going, identify where it is getting stuck, and create a dealership that converts profit into cash more consistently.

Understand why profit doesn't always mean cash

Learn how net income differs from cash flow, how to read the Statement of Cash Flows, and why a profitable dealership can still experience a cash shortage.

Find where cash is getting trapped

See how aging major-unit inventory, slow-moving parts, work in process, receivables, and other assets can quietly consume working capital.

Connect financial results to dealership operations

Identify the operational behaviors behind cash-flow problems, including inventory aging, service bottlenecks, poor turnover, and common accounting or process mistakes.

Build a more predictable cash-management rhythm

Learn practical approaches to cash forecasting, the cash conversion cycle, and daily management habits that help dealers anticipate cash needs instead of reacting to shortages.

Meet your presenter: Jared Burt

Jared Burt is the Founder and CEO of Herohub, the company behind Shop Dealer Ecommerce, DealerAI and DealerHero 20 Groups—pro services and digital tools that are transforming how dealerships and OEMs train, sell, and grow. A former owner and operating partner of Rexburg Motorsports, Jared also held key leadership roles at Motorfist/Arctic Cat, where he focused on dealer network development and marketing strategy. His roots in the industry run deep—he grew up selling parts at his family’s International Harvester dealerships. He holds an MBA from Brigham Young University and has taught business and marketing at BYU-Idaho. When he’s not leading innovation in the industry, you’ll likely find him outdoors—most recently, summiting the Grand Teton.

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Frequently asked questions

Everything you need to know about our webinar.

How long will the webinar last?

45 minutes! We keep webinars under an hour because we know how busy your schedule is.

How do I get the meeting link?

For those that register, you will get an email the morning of the webinar that includes the meeting link.

Does it cost anything?

Nope! That's the great thing about our webinars – you get valuable content (that's normally priced at a premium) for free!

Will it be recorded for me to watch?

Yes, it will be recorded, but only members of our DealerHero 20 Groups will receive access to the entire recording. If you're not in our 20 Group, only part of it will be posted on our YouTube channel for you to watch!