Webinar: The 7 Non-Negotiables of F&I Performance

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The 7 Non-Negotiables of F&I Performance

Presented by: Anders Pigorsch, Herohub Performance Coach

Date: Wednesday, November 4, 2026

Time: 12PM Eastern

Location: Zoom Webinars

WEBINAR DETAILS

What you'll gain

Your role in F&I goes beyond presenting products and completing paperwork. You’re responsible for creating revenue opportunities, guiding customer decisions, and managing the details that move a deal through funding.

In this webinar, Anders Pigorsch will break down the habits and processes that support a more effective business office. You’ll explore how to take ownership of your role, deliver a consistent customer experience, and strengthen the relationships that support your performance.

Are you actively creating opportunities—or waiting for your next deal?

Learn how to make better use of your selling time, use your F&I log to identify gaps, and bring greater discipline to every stage of the process.

Take ownership of the business office with a clear understanding of your responsibilities as a business manager.

Build a consistent sales and menu process covering the welcome, customer information, storytelling, objection handling, and close.

Strengthen product and lender relationships through regular review of your offerings and lending options.

Generate your own revenue opportunities by taking an active approach to selling throughout the day.

Track performance and manage deal completion using your F&I log and consistent attention to contracts, compliance, and funding.

Meet your presenter: Anders Pigorsch

Anders brings more than 20 years of Harley-Davidson and metric dealership experience, along with leadership roles in action sports and outdoor retail. His work has included sales process implementation, team training, recruiting, and the use of performance data to improve dealership execution.

Support

Frequently asked questions

Everything you need to know about our webinar.

How long will the webinar last?

45 minutes! We keep webinars under an hour because we know how busy your schedule is.

How do I get the meeting link?

For those that register, you will get an email the morning of that includes the meeting link.

Does it cost anything?

Nope! That's the great thing about our webinars – you get valuable content (that's normally priced at a premium) for free!

Will it be recorded for me to watch?

Yes, it will be recorded, but only members of our DealerHero 20 Groups will receive access to the entire recording. If you're not in our 20 Groups, only part of it will be posted on our YouTube channel for you to watch!