Brett Smith, CPA, is a Senior Manager at The Accounting Guys and has more than 10 years of experience working with businesses in the recreational dealership industry. Over the course of his career, Brett has worked with hundreds of powersports, marine, RV, and other recreational dealerships in a variety of capacities. He specializes in technical accounting, accounting cleanup projects, and helping dealerships improve their financial processes and reporting. Outside of work, Brett enjoys golfing, watching sports, and spending time with his wife and five children.

Jared Burt is the Founder and CEO of Herohub, the company behind Shop Dealer Ecommerce, HerohubIQ and DealerHero 20 Groups—pro services and digital tools that are transforming how dealerships and OEMs train, sell, and grow. A former owner and operating partner of Rexburg Motorsports, Jared also held key leadership roles at Motorfist/Arctic Cat, where he focused on dealer network development and marketing strategy. His roots in the industry run deep—he grew up selling parts at his family’s International Harvester dealerships. He holds an MBA from Brigham Young University and has taught business and marketing at BYU-Idaho. When he’s not leading innovation in the industry, you’ll likely find him outdoors—most recently, summiting the Grand Teton.