Transforming Your Facility into a Profit Center

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Transforming Your Facility into a Profit Center

Presented by: Jennifer Robison, HerohubCX Coach

Date: Wednesday, September 2, 2026

Time: 12PM Eastern

Location: Zoom Webinars

WEBINAR DETAILS

What you'll gain

Your dealership facility is one of your largest investments, but is every part of it actually working for the business?

Showroom space, inventory, merchandising, product placement, and even the way customers move through the dealership can influence sales, margin, inventory turns, and the overall customer experience. When those areas lack a clear strategy, valuable space gets wasted, products become harder to shop, inventory ages, and revenue opportunities are missed.

Join Jennifer Robison for a practical webinar focused on turning your dealership facility into a more productive profit center. Jennifer will share strategies for creating a more deliberate retail environment, improving Parts & Accessories performance, reducing aging inventory, and making every square foot of the dealership work harder.

The goal is simple: turn your showroom from a place that holds product into a space that produces profit.

Give every area of the dealership a purpose

Connect space to customer experience, revenue, employee efficiency, or brand and community.

Recognize the hidden cost of poor merchandising and aging inventory

This includes missed sales, lost gross profit, tied-up cash, carrying costs, and wasted showroom space.

Create a more effective merchandising strategy

Learn how to improve product grouping, visibility, seasonal relevance, display flow, assortment, and product storytelling.

Build a repeatable showroom strategy

Keep merchandise current, organized, relevant, and aligned with seasonal and customer buying patterns.

Meet your presenter: Jennifer Robison

Jennifer Robison brings nearly three decades of hands-on experience in the powersports industry, with a career spanning dealership operations, accessories management, buying, and merchandising.

During her time with national distributor Tucker Rocky, Jennifer supported more than 1,000 dealerships, helping teams improve their retail strategies and in-store execution. Today, she specializes in helping dealerships transform showroom spaces into higher-performing profit centers through better product placement, stronger merchandising, more deliberate use of space, and seasonal retail strategies.

Her hands-on approach helps dealership teams connect what customers see and experience in the store with stronger inventory performance, customer engagement, and profitability.

Support

Frequently asked questions

Everything you need to know about our webinar.

How long will the webinar last?

45 minutes! We keep webinars under an hour because we know how busy your schedule is.

How do I get the meeting link?

For those that register, you will get an email the morning of that includes the meeting link.

Does it cost anything?

Nope! That's the great thing about our webinars – you get valuable content (that's normally priced at a premium) for free!

Will it be recorded for me to watch?

Yes, it will be recorded, but only members of our DealerHero 20 Groups will receive access to the entire recording. If you're not in our 20 Groups, only part of it will be posted on our YouTube channel for you to watch!

Sign up for our webinar!