All-In Pricing, AI Buyers and the New Rules of Vehicle Retail Webinar

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All-In Pricing, AI Buyers and the New Rules of Vehicle Retail

Presented by: James Wells, President of RideLot; Seth Taylor, Herohub Digital Solutions Specialist; and Jared Burt, CEO of Herohub

Date: Thursday, October 1, 2026

Time: 12PM Eastern

Location: Zoom Webinars

WEBINAR DETAILS

What you'll gain

Vehicle retail is changing quickly. Pricing is becoming more transparent, digital shoppers expect faster answers, and AI is giving consumers entirely new ways to search, compare, and negotiate.

Dealers can no longer rely on inventory, price, or traditional lead follow-up alone to win the customer.

When shoppers can compare nearly everything, why should they choose your dealership?

Join Herohub and RideLot for a practical look at the new vehicle-shopping journey, and what dealers can do to reduce friction, respond faster, and create a competitive advantage that goes beyond price.

Understand how the changing pricing environment affects the customer journey

See how AI-powered buyers search, compare, and negotiate with dealerships

Eliminate dead-end inventory searches and connect shoppers with more relevant vehicles

Improve lead response and move more digital shoppers toward a purchase

Create compelling reasons to choose your dealership beyond price

Meet your presenter: Jared Burt

Jared Burt is the Founder and CEO of Herohub, the company behind Shop Dealer Ecommerce, DealerAI and DealerHero 20 Groups—pro services and digital tools that are transforming how dealerships and OEMs train, sell, and grow. A former owner and operating partner of Rexburg Motorsports, Jared also held key leadership roles at Motorfist/Arctic Cat, where he focused on dealer network development and marketing strategy. His roots in the industry run deep—he grew up selling parts at his family’s International Harvester dealerships. He holds an MBA from Brigham Young University and has taught business and marketing at BYU-Idaho. When he’s not leading innovation in the industry, you’ll likely find him outdoors—most recently, summiting the Grand Teton.

Support

Frequently asked questions

Everything you need to know about our webinar.

How long will the webinar last?

45 minutes! We keep webinars under an hour because we know how busy your schedule is.

How do I get the meeting link?

For those that register, you will get an email the morning of that includes the meeting link.

Does it cost anything?

Nope! That's the great thing about our webinars – you get valuable content (that's normally priced at a premium) for free!

Will it be recorded for me to watch?

Yes, it will be recorded, but only members of our DealerHero 20 Groups will receive access to the entire recording. If you're not in our 20 Groups, only part of it will be posted on our YouTube channel for you to watch!

Sign up for our webinar!