Building a Dealership That Doesn't Depend on You Webinar

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Building a Dealership That Doesn't Depend on You

Presented by: Jared Burt, CEO, Herohub & Brian Lucas, Partner, The Accounting Guys (TAG)

Date: Thursday, July 16, 2026

Time: 1PM Eastern

Location: Zoom Webinars

WEBINAR DETAILS

What you'll gain

Most dealers think exit planning starts when it's time to sell. The best dealerships start much earlier.

Whether you're planning to sell in five years, transition to family, promote a GM, or simply want to take a vacation without your phone ringing every five minutes, the same question applies:

Could your dealership operate without depending on you every day?

Join Herohub and TAG for a practical discussion on reducing owner dependency, strengthening leadership, and building a dealership that's more valuable, more transferable, and more sustainable.

Identify where your dealership depends too heavily on you

Understand the difference between an owner-dependent business and a system-dependent business

Build stronger processes, controls, reporting, and accountability

Develop managers who can make decisions with confidence

Begin succession planning long before a transition becomes necessary

Meet your presenter: Jared Burt

Jared Burt is the Founder and CEO of Herohub, the company behind Shop Dealer Ecommerce, DealerAI and DealerHero 20 Groups—pro services and digital tools that are transforming how dealerships and OEMs train, sell, and grow. A former owner and operating partner of Rexburg Motorsports, Jared also held key leadership roles at Motorfist/Arctic Cat, where he focused on dealer network development and marketing strategy. His roots in the industry run deep—he grew up selling parts at his family’s International Harvester dealerships. He holds an MBA from Brigham Young University and has taught business and marketing at BYU-Idaho. When he’s not leading innovation in the industry, you’ll likely find him outdoors—most recently, summiting the Grand Teton.

Meet your presenter: Brian Lucas

Brian Lucas is a Partner at The Accounting Guys. After beginning his career in banking, Brian transitioned into dealership accounting and worked his way from an entry-level role to ownership within the company.

What drives Brian is helping dealerships succeed. He has a deep appreciation for the entrepreneurial spirit of dealers and the impact they have on their employees, customers, and communities. He believes accounting should help push the business forward—not hold it back—and focuses on helping dealers gain accurate, timely financial information that supports better decisions and long-term growth.

Through The Accounting Guys, Brian helps serve dealerships by improving accounting operations, strengthening financial performance, and developing sound processes that create consistency, accountability, and efficiency. By combining accurate financial data with well-defined processes, Brian and his team help dealers make informed decisions, achieve their goals, and create greater opportunities for their employees, customers, and communities.

Support

Frequently asked questions

Everything you need to know about our webinar.

How long will the webinar last?

45 minutes! We keep webinars under an hour because we know how busy your schedule is.

How do I get the meeting link?

For those that register, you will get an email the morning of that includes the meeting link.

Does it cost anything?

Nope! That's the great thing about our webinars – you get valuable content (that's normally priced at a premium) for free!

Will it be recorded for me to watch?

Yes, it will be recorded, but only members of our DealerHero 20 Groups will receive access to the entire recording. If you're not in our 20 Groups, only part of it will be posted on our YouTube channel for you to watch!

Sign up for our webinar!