Herohub 20 Orlando

August 20, 2026, Gaylord Palms Resort & Convention Center
This one-day session is designed to strengthen profitability, improve customer experience, and build the leadership infrastructure required for your next stage of growth. You'll leave with practical ideas and commitments to put into action when you return to your dealership.
register today
WHAT TO EXPECT

Real operators. Practical ideas. Clear next steps.

Herohub20 Orlando is built around the challenges dealership leaders are navigating right now, from changing profit models and organizational complexity to Service growth, facility performance, employee accountability, and customer retention.
Every conversation is designed to help you answer one important question: What needs to change for your dealership to gain real traction?

Dealer-to-Dealer Connection

Connect with dealership leaders who understand the realities of running and growing a powersports business. Share what is working, compare challenges, and build relationships with peers who can help you see your dealership differently.

Practical Operating Strategies

Explore proven approaches for building a more profitable and scalable organization across leadership, Service, retail operations, facilities, compensation, delegation, and personnel management.

Implementation, Not Just Inspiration

Use the Herohub20 workbook to capture ideas, identify dealership priorities, and turn the day’s discussions into specific commitments you can take back to your team.
WHAT YOU'LL LEAVE WITH

Clarity, tools, and commitments

Herohub20 Orlando is designed to help you move from discussion to dealership action. By the end of the meeting, you will leave with:
A clearer understanding of modern dealership profitability and how to build a more scalable business
Leadership tools for delegation, compensation, accountability, coaching, and personnel management
Practical strategies to grow Service sales, retention, customer lifetime value, and facility profitability
Stronger peer relationships, clear implementation commitments, and insight into upcoming Herohub20 priorities, programs, events, and resources
the focus

Build traction across the entire dealership

Profitable growth requires more than increased sales. It requires the right structure, stronger processes, capable leaders, and a customer experience that creates long-term value. Herohub20 Orlando will explore the interconnected areas that determine whether a dealership gains traction or simply adds more activity and complexity.

A New Model for Dealership Profitability

Understand how dealership profitability is changing and why sustainable performance depends on connecting leadership, people, processes, technology, and customer experience.

Structure for the Next Stage of Growth

Examine the stages of dealership growth, recognize where complexity is limiting performance, and identify the roles, processes, and organizational structures that must evolve.

A Stronger Service Sales Process

Discover how a consistent Service sales process can improve customer communication, increase repair approvals, strengthen retention, create trade opportunities, and generate future unit sales.

A Facility That Produces a Return

Explore how modern retailing, merchandising, facility planning, and customer data can transform the dealership from an operating expense into a stronger retail and profit-generating asset.

Leadership Infrastructure That Scales

Strengthen the systems behind delegation, job descriptions, pay plans, accountability, coaching, personnel management, and manager development.

The Future of the Herohub20 Network

Get an inside look at the priorities, programs, events, research, development resources, and opportunities shaping Herohub20 in 2027 and beyond.

Agenda

Monday, April 13, 2026
DAY

Guests arrive

Guests arrive throughout the day and check into lodging at the Farmhouse Inn (1051 Meadow Ln, Madison, GA, 30650)

EVENING

Group dinner

Enjoy a team dinner and casual networking, along with an overview of the next day's session.

Wednesday, August 5, 2026
8:30 AM

Welcome, Introductions and Meeting Orientation

Kick off the Herohub20 meeting with introductions, an overview of the day, and guidance for using the meeting workbook. Dealers will establish their goals, participation expectations, and desired outcomes for the meeting.

9:00 AM

Dealer Connections: What Makes Your Dealership Different?

Meet fellow Herohub20 dealers and share the strengths, challenges, and opportunities shaping your business. This facilitated discussion will help participants identify valuable peer connections and ideas they can continue exploring throughout the day.

9:30 AM

The New Paradigm of Dealership Profitability

Explore how dealership profitability is changing and what leaders must do differently to create sustainable performance. The discussion will connect leadership, people, processes, technology, and customer experience while helping each dealer identify their most important profitability opportunity.

10:00 AM

From Smoky Burnout to Traction

Lessons on dealership growth, organizational structure, and meaningful traction. Includes presentation, breakout discussion, and
moderated commitments

10:45 AM

The Service Department Sales Process

Discover a structured nine-step Service sales process designed to improve consistency, customer trust, repair approvals, and revenue. The session will cover SMS communication, technician videos, maintenance menus, Service-lane trade-ins, accessory packages, and opportunities to turn existing Service customers into future unit buyers.

11:15 AM

Preparing for the August Fixed Operations Meeting

Review the PA&A inventory assignments dealers should complete before the next Herohub20 virtual meeting. Dealers will prepare key inventory valuations, evaluate record accuracy, and document their cycle-count and annual inventory procedures.

11:45 M

Break & Lunch Pick-up

12:00 PM

Transforming Your Facility from an Operating Expense into a Profit Hub

Learn how modern retailing, facility planning, merchandising, and customer data can turn the dealership showroom into a stronger revenue-producing asset. The session will explore improvements ranging from low-cost retail upgrades and seasonal merchandising programs to complete showroom resets, expansions, and new facilities.

12:30 PM

Herohub 2027: Building the Future of the Dealer Network

Get an update on Herohub’s direction, expanding dealer resources, and upcoming opportunities.

1:00 PM

What Dealership Google Reviews Reveal About the Industry

Explore findings from Herohub’s analysis of dealership Google review trends. The session will examine what customers value most, recurring dealership experience gaps, the impact OEMs have on customer reviews, and opportunities to strengthen the retail experience across Sales, Parts, and Service.

1:30 PM

Leadership Infrastructure for a Growing Dealership

Delegation, pay plans, personnel management,
and developing stronger managers. Participants identify one actionable leadership step.

2:30 PM

Commitments, Invitations and Closing

Conclude the meeting by translating the day’s ideas into one to three clear dealership priorities. Participants will document owners, deadlines, and expected results while reviewing upcoming Herohub20 assignments, events, and participation opportunities.

Wednesdsay, April 15, 2026
MORNING

Depart for ATV Excursion

DAY

ATV Excursion

An offsite ride built for dealers to unwind, swap ideas, and get some time together outside the meeting room. Expect a high-energy reset, great conversation, and a little friendly competition.

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