Herohub 20 Nashville

August 5, 2026, Gaylord Opryland Resort & Convention Center, Nashville
This one-day session is designed to strengthen profitability, improve customer experience, and build the leadership infrastructure required for your next stage of growth. You'll leave with practical ideas and commitments to put into action when you return to your dealership.
register today
WHAT TO EXPECT

Real operators. Practical ideas. Clear next steps.

Herohub20 Peak is built around the challenges dealership leaders are navigating right now—from changing profit models and organizational complexity to Service growth, facility performance, employee accountability, and customer retention.
Every conversation is designed to help you answer one important question: What needs to change for your dealership to gain real traction?

Dealer-to-Dealer Connection

Connect with dealership leaders who understand the realities of running and growing a powersports business. Share what is working, compare challenges, and build relationships with peers who can help you see your dealership differently.

Practical Operating Strategies

Explore proven approaches for building a more profitable and scalable organization across leadership, Service, retail operations, facilities, compensation, delegation, and personnel management.

Implementation, Not Just Inspiration

Use the Herohub20 Peak workbook to capture ideas, identify dealership priorities, and turn the day’s discussions into specific commitments you can take back to your team.
WHAT YOU'LL LEAVE WITH

Clarity, tools, and commitments

Herohub20 Peak is designed to help you move from discussion to dealership action. By the end of the meeting, you will leave with:
A clearer understanding of modern dealership profitability and how to build a more scalable business
Leadership tools for delegation, compensation, accountability, coaching, and personnel management
Practical strategies to grow Service sales, retention, customer lifetime value, and facility profitability
Stronger peer relationships, clear implementation commitments, and insight into upcoming Herohub20 priorities, programs, events, and resources
the focus

Build traction across the entire dealership

Profitable growth requires more than increased sales. It requires the right structure, stronger processes, capable leaders, and a customer experience that creates long-term value. Herohub20 Peak will explore the interconnected areas that determine whether a dealership gains traction or simply adds more activity and complexity.

A New Model for Dealership Profitability

Understand how dealership profitability is changing and why sustainable performance depends on connecting leadership, people, processes, technology, and customer experience.

Structure for the Next Stage of Growth

Examine the stages of dealership growth, recognize where complexity is limiting performance, and identify the roles, processes, and organizational structures that must evolve.

A Stronger Service Sales Process

Discover how a consistent Service sales process can improve customer communication, increase repair approvals, strengthen retention, create trade opportunities, and generate future unit sales.

A Facility That Produces a Return

Explore how modern retailing, merchandising, facility planning, and customer data can transform the dealership from an operating expense into a stronger retail and profit-generating asset.

Leadership Infrastructure That Scales

Strengthen the systems behind delegation, job descriptions, pay plans, accountability, coaching, personnel management, and manager development.

The Future of the Herohub20 Network

Get an inside look at the priorities, programs, events, research, development resources, and opportunities shaping Herohub20 in 2027 and beyond.

Agenda

Monday, April 13, 2026
DAY

Guests arrive

Guests arrive throughout the day and check into lodging at the Farmhouse Inn (1051 Meadow Ln, Madison, GA, 30650)

EVENING

Group dinner

Enjoy a team dinner and casual networking, along with an overview of the next day's session.

Tuesday, April 14, 2026
9:00 AM

2025 Dealer Financial Report

2025 full-year and Q1 2026 performance insights. Practical guidance on budgeting and operating priorities for Q2–Q4 2026, including AI-driven financial and efficiency analysis.

11:00 AM

DealerAI Readiness Report & AI Roadmap Workshop

Where powersports stands on AI compared to other industries. Hands-on workshop to build your Dealer AI Implementation Roadmap focused on lead quality, cost control, and P&L impact.

2:00 PM

Anatomy of New Major Unit Profitability

A practical discussion of the dealership, OEM, and customer-facing levers that collectively determine new-unit profitability — from retail processes and attachment rates to vehicle design, distribution, pricing, and customer-perceived value.

4:00 PM

Execution Workshop

Dealer AI Implementation Roadmap, three executable strategies to expand new major unit profitability, and practical ideas for how OEMs, DMS providers, and dealerships can navigate industry consolidation and growth.

Wednesdsay, April 15, 2026
MORNING

Depart for ATV Excursion

DAY

ATV Excursion

An offsite ride built for dealers to unwind, swap ideas, and get some time together outside the meeting room. Expect a high-energy reset, great conversation, and a little friendly competition.

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