Kick off the Herohub20 meeting with introductions, an overview of the day, and guidance for using the meeting workbook. Dealers will establish their goals, participation expectations, and desired outcomes for the meeting.
Meet fellow Herohub20 dealers and share the strengths, challenges, and opportunities shaping your business. This facilitated discussion will help participants identify valuable peer connections and ideas they can continue exploring throughout the day.
Explore how dealership profitability is changing and what leaders must do differently to create sustainable performance. The discussion will connect leadership, people, processes, technology, and customer experience while helping each dealer identify their most important profitability opportunity.
Dealers will compare their greatest opportunities and examine what is preventing those opportunities from being realized. Each group will identify the primary constraint, the dealership area affected, and a measurable result that would demonstrate meaningful progress.
Learn how modern retailing, facility planning, merchandising, and customer data can turn the dealership showroom into a stronger revenue-producing asset. The session will explore improvements ranging from low-cost retail upgrades and seasonal merchandising programs to complete showroom resets, expansions, and new facilities.
Assess how effectively your showroom, merchandising, and facility support the way customers shop today. Dealers will identify one practical improvement that could strengthen the retail experience and generate a measurable financial return.
Connect informally with other dealership leaders and continue the conversations started during the morning sessions.
Discover a structured nine-step Service sales process designed to improve consistency, customer trust, repair approvals, and revenue. The session will cover SMS communication, technician videos, maintenance menus, Service-lane trade-ins, accessory packages, and opportunities to turn existing Service customers into future unit buyers.
Evaluate where the customer experience becomes inconsistent between appointment scheduling, write-up, inspection, approval, and delivery. Dealers will identify the step in their Service process that presents the greatest immediate opportunity for improvement.
Get an update on Herohub’s direction, expanding dealer resources, and upcoming opportunities.
Review the PA&A inventory assignments dealers should complete before the next Herohub20 virtual meeting. Dealers will prepare key inventory valuations, evaluate record accuracy, and document their cycle-count and annual inventory procedures.
Explore findings from Herohub’s analysis of dealership Google review trends. The session will examine what customers value most, recurring dealership experience gaps, the impact OEMs have on customer reviews, and opportunities to strengthen the retail experience across Sales, Parts, and Service.
Identify the strengths customers consistently recognize and the experience gaps that appear repeatedly in dealership reviews. Dealers will select one strength to amplify in their marketing and one recurring issue that requires a process-level solution.
Conclude the meeting by translating the day’s ideas into one to three clear dealership priorities. Participants will document owners, deadlines, and expected results while reviewing upcoming Herohub20 assignments, events, and participation opportunities.