DEALER SOLUTIONS

Experience Milan

Join us for a DealerHero Adventure in Milan, Italy (November 3–6, 2026)—an OEM and dealer experience built around culture, dealership visits, and a full day at EICMA. Expect premium brand immersion, curated industry connections, and working sessions designed to turn conversations into action.
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View to the fortress of Hohen Salzburg
ACCOMODATIONS

Where you'll stay

We’ll be based in Milan with a walkable home base near Porta Nuova—ideal for easy access to the city, group meetups, and quick transfers to dealership visits and EICMA.
The Fuschl Comfort XL room in the Arabella Jagdhof Resort am Fuschlsee showing a bed and two chairs
The Fuschl Superior Deluxe room at the Arabella Jagdhof Resort am Fuschlsee
The Fuschl Superior Deluxe room at the Arabella Jagdhof Resort am Fuschlsee
RESTAURANTS

Where you'll dine

Experience three unforgettable evenings in Italy, each designed to showcase a different side of the country’s dining culture — from rustic Milanese comfort food to lively Roman elegance and rooftop glamour overlooking the Milan skyline. Each restaurant brings its own atmosphere, flavor, and sense of place, creating a memorable culinary journey from the first night to the final toast.
The Fuschl Comfort XL room in the Arabella Jagdhof Resort am Fuschlsee showing a bed and two chairs
A blend of rustic charm with lively energy, serving Milanese classics in a warm, welcoming dining experience.
The Fuschl Superior Deluxe room at the Arabella Jagdhof Resort am Fuschlsee
Lavish Art Deco ambiance, live music, and Michelin-recognized Roman cuisine, with classic pasta dishes and Europe’s first amaro bar creating a memorable, Dning experience.
The Fuschl Superior Deluxe room at the Arabella Jagdhof Resort am Fuschlsee
Experience Milan glamour on the rooftop of Excelsior Hotel Gallia, enjoying panoramic skyline views and a Michelin-crafted Italian menu featuring Lombardy’s finest ingredients and seafood.

Schedule

Day 1 - Tuesday, November 3, 2026
AFTERNOON

Arrival in Milan

Arrive via Linate (LIN) (closest) or Malpensa (MXP) and transfer to the hotel.

AFTERNOON

Check-in at Duo Milan Porta Nuova

Get settled, meet the group, and get oriented for the days ahead.

EVENING

Welcome Gathering

Optional welcome dinner or evening at leisure.

Day 2 - Wednesday, November 4, 2026
morning

Milan Cultual Tour

Enjoy a guided tour of the city.

AFTERNOON

Dealership and Brand Immersion Visits

A curated set of Milan-area dealership visits.

EVENING

Dinner at Marchese

Wrap the day with a group dinner and open conversation.

Day 3 - Thursday, November 5, 2026
Morning

Transfer to EICMA

Start early (Via Stampa area), then head to the show.

ALL DAY

EICMA Show Floor and OEM Working Sessions

Full day at EICMA with planned OEM meetings, workshop blocks, and guided focus areas.

EVENING

Dinner at Gloria Osteria Milano

Group dinner to close out the show day and recap key takeaways.

Day 4 - Friday, November 6, 2026
MORNING

Departure from Milan

Airport transfers and departures.

AFTERNOON (OPTIONAL)

Matterhorn (Zermatt) Extension

For those extending their trip: alpine resort experience + skiing day.

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