POWERSPORTS & MOTORCYCLE INDUSTRY

2026 Summit

March 17, 2026
The Powersports & Motorcycle Industry Summit 2026 brings dealership leaders together for one focused day of insight, strategy, and owner/executive-level conversation. This invite-only session combines the Industry Summit and the inaugural Herohub20 meeting into a single high-impact experience.
register today
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WHAT TO EXPECT

No sponsors. No sales pitches. Just real data and real discussion

A candid, peer-level OEM-dealer discussion focused on reducing friction, avoiding unintended consequences, and strengthening dealer economics for Q2 2026 and beyond.

Invite only

Closed-door session bringing together senior OEM leadership and top dealership owners and operators

Candid, peer-level discussion

Grounded in current financial realities, with a sharp focus onprotecting and expanding dealership profitability in Q2 2026 andbeyond

Strategic alignment & collaboration

Gain clarity on OEM and dealership priorities, identify profit-driving levers, and uncover opportunities to reduce friction, avoid unintended consequences, and grow total industry value with dealerships at the center of the customer experience
WHAT YOU'LL LEAVE WITH

Network Insight, Data, and Alignment

Get a sharper read on dealer challenges in 2026, how top operators are using analytics and AI, and the practical collaboration moves that strengthen profitability and grow total industry value.
A clearer understanding of the challenges dealers face in 2026 and the solutions they are adopting
How leading dealers are using data and AI, and what that means for OEM programs and support models
Practical ideas to support a more resilient, profitable dealer network and grow total industry value
Alignment on ways to simplify execution, protect margins, and improve outcomes across the network.

Agenda

Tuesday, March 17, 2026
8:00 AM

2025 Dealer Financial Report

2025 full-year and Q1 2026 performance insights. Practical guidance on budgeting and operating priorities for Q2–Q4 2026, including AI-driven financial and efficiency analysis.

10:00 AM

DealerAI Readiness Report & AI Roadmap Workshop

Where powersports stands on AI compared to other industries. Hands-on workshop to build your Dealer AI Implementation Roadmap focused on lead quality, cost control, and P&L impact.

1:00 PM

Anatomy of New Major Unit Profitability

A practical discussion of the dealership, OEM, and customer-facing levers that collectively determine new-unit profitability — from retail processes and attachment rates to vehicle design, distribution, pricing, and customer-perceived value.

3:00 PM

Industry Roundtable

Open discussion on OEM–dealer collaboration, consolidation, dealer group expansion, and the scale required for sustainable profitability and industry growth.

4:00 PM

Execution Workshop

Dealer AI Implementation Roadmap, three executable strategies to expand new major unit profitability, and practical ideas for how OEMs, DMS providers, and dealerships can navigate industry consolidation and growth.

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