HEROHUB INDUSTRY TRENDS REPORT

What Dealership Performance Reveals About the Opportunities Ahead

What separates average dealership performance from the top-performing 20%, and what can OEMs learn from the difference?
Drawing on September 2026 and rolling 12-month performance data from participating Herohub20 and DealerHero20 dealerships, this report explores the economics of powersports retail and where opportunities exist to strengthen dealer profitability.
In this report, discover:
How dealership profitability compares with top-performing benchmarks
Where dealerships generate revenue, and where they generate gross profit
The performance gaps in new and used vehicle sales, Parts, Service, and F&I
Opportunities to improve inventory productivity, accessory attachment, and fixed operations
What the findings may mean for OEMs and their dealer networks
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