We help OEMs bridge the gap between a turbocharged digital ecosystem and brick-and mortar dealerships by facilitating the sale of motorcycles, powersports vehicles, and parts & accessories online through dealer networks.
Powersports is in our DNA. In fact, the first official Herohub meeting between founders David Barr and Jared Burt was on a motorcycle ride in early 2019.
Before Herohub, Jared was a dealer owner/operator of Rexburg Motorsports, a multi-line powersports dealership. In 2011, Rexburg Motorsports launched the first online portal for reserving new powersports vehicles. Customers could create an account, receive an instant quote on a snowmobile for the upcoming season and place a deposit online. This technology helped the dealership increase pre-season snowmobile sales by more than 250% in the first year.
Tailored insights & customized digital product systems
Industry & Consumer Research
We've performed several major independent and commissioned studies of powersports consumers and dealers to gain a deep understanding of powersports consumer trends, behaviors and omnichannel customer journeys.
OEM-Managed Digital Product Systems
Powersports OEMs and leading brands have a tremendous opportunity today to create experiences and deep connections with powersports end users. Our software platform makes it easy for consumers to shop, buy and keep riding without bypassing their local dealers.
Omnichannel Program & Product Consulting
The best omnichannel strategies can be derailed by the wrong enterprise architecture. We take a collaborative approach to omnichannel transformation for powersports OEMs. This starts by aligning future state objectives with OEM, dealer, and service provider capabilities to create the optimal technology solution.
Driving the future of dealer education
One of our first partners was the Motorcycle Industry Council: the association that represents motorcycle manufacturers like Yamaha, Triumph, Indian, Can-Am and American Honda. Today, Herohub continues to partner with AIM Expo and powersports OEMs to provide cutting-edge dealer education on the future of powersports.