2024 Outdoor Power Equipment Study

How well do you know your owners? Discover the questions, considerations, and channels that guide OPE parts and accessories shopping in our latest research report.

Start here

Get access now

Insights from over 400 owners on where they research and shop for parts & accessories, what factors drive their decisions, and how retailers can adapt to changing omnichannel expectations.

Submitting response...
Thank you! Your submission has been received, if the PDF does not open, follow this link to manually open and download.
Oops! Something went wrong while submitting the form.

Key Insights

It's not just online or in-store — it's both.

Owners are split between in-person shopping and ecommerce, and show a strong desire to blend the two.

shopped mainly online


Big Box (Online)

Manu. Website

shopped mostly in a store or dealership

Big Box

Hardware Store


Parts diagrams drive decision-making.

Most owners have used a parts diagram for OPE purchases in the past year. Among these consumers:

  • 75% say that diagrams are very important to their buying process.
  • 51% say that diagrams are their #1 or #2 way to search for OPE parts and accessories.

of OPE owners used a parts diagram in the past year

Owners want online tools that enhance their in-person shopping.

Nearly 7 in 10 owners are interested in checking dealer inventory online and close to half are interested in buying products online for pick-up at a local store or dealer.